Ask yourself before reading this blog… Are you a market research employee or working with consulting companies? Most of your time is spent searching on Google? Mostly involved in secondary search? Are you not able to get what you are looking for in Google? If your answer is “Yes”, then you must read this blog to make your time more…

So far India has often been referred to as the outsourcing hub of the world. Whether its high end technological development in fourth generation optical discs or back office credit card processing, Indians have always drawn the credit (or otherwise, if you want to argue). The world has been hyping over the various emerging technologies but silently & suddenly without…

Nine years ago I was introduced to SMB market place at an ITES company; however the biggest challenge I faced was the learning curve and ability to understand the SMB market. We are all told till date that large corporations are better as firstly they are ‘large’ i.e. huge amounts of disposable budgets thus it was every salesperson’s goal to…

Cloud computing is a buzz word for a number of small and mid sized businesses, with a mounting gratitude of the value it can offer. But feedback from the sector indicate that many companies still struggle with what exactly cloud computing can do for them. The major character played by cloud service providers was not only to offer various applications…

Gems and Jewellery industry is one of the highly fragmented industries and is characterized by a family owned business. In the current scenario, the rules of operations in SMBs are changing. I had several discussions with Gems and Jewellery owners working in different segments of jewellery wherein various myths were discovered out of which the top five as mentioned below.…