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Market Feasibility Study: The first step for your start-up to dream a reality.

In today’s highly competitive world, feasibility study for a new product or service acts as an integral part of the business which includes various permutations and combinations. For a well-defined start-up feasibility study defines the longevity of the business. One of them is the market feasibility analysis that acts as a window to foresee and curve the roadmap for the…
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Importance of research in today’s contemporary business world

The development of modern start-up companies is associated with entrepreneurial values, leadership skills and growth mind-set. Emerging companies are transforming the entire markets and industries with their innovative products and services. The development and evolution of rapidly growing start-ups are considering and acting on the fundamental requirements that make them to stand out in the market and provide innovation to…
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Start-up Optimization Opportunities During Covid

The Covid-19 pandemic have brought life on the planet to a standstill affecting local businesses, start-ups and to a good extent the revenue of big corporates. As the number of cases rose, stringent lockdown measures were ordered and human activities came to a halt. With scarce cash reserves and stalled client projects in the service sector, the start-up ecosystem suffered…
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Start-Up Feasibility

Homework (start-up feasibility)!!   Yes, you can wonder about the headline! But it’s not exactly what you are thinking about homework.                                     This is purely indicating start-up homework! Let’s move to our topic.    Are your start-up activities feasible?    By the way, the article is also commencing by asking a question. Of course, new ideas and developments are born out…
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PHD Concept – Passion, Hunger & Drive of the Startup

Sounds minimal unexpected in nature so it has diverse importance. PHD stands for Passion, Hunger & Drive are the driving forces for a startup to sustain in the market. Once Steve Jobs quoted that “You have to be burning with an idea, or a problem, or a wrong that you want to right. If you’re not passionate enough from the…
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Startups making its presence felt in the Indian Television Ads business

Someone from the internet fraternity defines prime-time as “the time at which a radio or television audience is expected to be at its highest”. While the Indian prime-time shows ideally include adrenaline pumped debating sessions and highly dramatic “reality-shows”, companies bet on putting the big money to showcase its products to the viewers on such time slots. Remember the days…
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How start-ups can pitch better

Good startups fund themselves to grow while great startups knock the doors of right Investors to grow. Now the startups going to Investors is an inorganic way of growing i.e. they make use of Investor’s money to scale up. Convincing the Investor on your dream/product/platform is not an easy task as it sounds. To deliver a “Right Pitch” you need…
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The Indian Start-up Culture: A new trend in business

So far India has often been referred to as the outsourcing hub of the world. Whether its high end technological development in fourth generation optical discs or back office credit card processing, Indians have always drawn the credit (or otherwise, if you want to argue). The world has been hyping over the various emerging technologies but silently & suddenly without…
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