Last Saturday evening, one of my close friends received a call from his cousin aiming to pursue his master’s in business management while we were in sound mood of discussing the recent success of “2 States”- the recent Bollywood super-hit. What I derived from his one way conversation over the phone (though I assume that there were heated arguments from…

Brazil is going to host 2014 FIFA World Cup and everyone's eyes are on Brazil. The bookies favorite team is Brazil and even this year my favorite team is Brazil. I have noticed that most of the world class events are happening in developing nations which are actively participating and winning hearts by miles. I came across Brazil mainly for…

The recruitment industry has been in a state of flux for the last several years and is evolving as I write. Market behavior, diminished budgets, increasing demand for specialized skills set, the reliance on sophisticated metrics to understand hiring patterns has put a whole lot of demand-supply pressure on Human Resource departments and business leaders to stay ahead of the…

With the advancement of technology and understanding the consumer psychology of brands, has gained importance over the in the last few years in the academic and the corporate world. Here we have highlighted the relation between a consumer and the market brands and the various influential factors affecting it.   In this age of Neuromarketing, consumers are overburdened with information…

Six major corporate recruiting methodologies that have been prominent during the last year which will continue to be significant corporate recruiting trends during 2014 .  1  The mobile platform - Critical tool – even though last year was “the year of the mobile platform,” the impact of this platform in recruiting will continue to expand and grow. The emergence of…