Psychological relationship between consumer and brands

Author:
ResearchFox Consulting
- March 20, 2014
- Category Market Research
- Comments

With the advancement of technology and understanding the consumer psychology of brands, has gained importance over the in the last few years in the academic and the corporate world. Here we have highlighted the relation between a consumer and the market brands and the various influential factors affecting it.
In this age of Neuromarketing, consumers are overburdened with information…
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2013 Impactful Recruitment Methodologies - Will continue to remain important in 2014

Author:
ResearchFox Consulting
- March 17, 2014
- Category Hiring or Recruitment
- Comments

Six major corporate recruiting methodologies that have been prominent during the last year which will continue to be significant corporate recruiting trends during 2014 .
1 The mobile platform - Critical tool – even though last year was “the year of the mobile platform,” the impact of this platform in recruiting will continue to expand and grow. The emergence of…
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Researchers - 5 things you must know before using Google

Author:
ResearchFox Consulting
- March 12, 2014
- Category Knowledge or Information
- Comments

Ask yourself before reading this blog…
Are you a market research employee or working with consulting companies?
Most of your time is spent searching on Google?
Mostly involved in secondary search?
Are you not able to get what you are looking for in Google?
If your answer is “Yes”, then you must read this blog to make your time more…
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The Indian Start-up Culture: A new trend in business

Author:
ResearchFox Consulting

So far India has often been referred to as the outsourcing hub of the world. Whether its high end technological development in fourth generation optical discs or back office credit card processing, Indians have always drawn the credit (or otherwise, if you want to argue). The world has been hyping over the various emerging technologies but silently & suddenly without…
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SMB MARKET - Do we understand their core technology challenges?

Author:
ResearchFox Consulting

Nine years ago I was introduced to SMB market place at an ITES company; however the biggest challenge I faced was the learning curve and ability to understand the SMB market. We are all told till date that large corporations are better as firstly they are ‘large’ i.e. huge amounts of disposable budgets thus it was every salesperson’s goal to…
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