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2013 Impactful Recruitment Methodologies - Will continue to remain important in 2014

Six major corporate recruiting methodologies that have been prominent during the last year which will continue to be significant corporate recruiting trends during 2014 .  1  The mobile platform - Critical tool – even though last year was “the year of the mobile platform,” the impact of this platform in recruiting will continue to expand and grow. The emergence of…
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Researchers - 5 things you must know before using Google

Ask yourself before reading this blog… Are you a market research employee or working with consulting companies? Most of your time is spent searching on Google? Mostly involved in secondary search? Are you not able to get what you are looking for in Google? If your answer is “Yes”, then you must read this blog to make your time more…
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The Indian Start-up Culture: A new trend in business

So far India has often been referred to as the outsourcing hub of the world. Whether its high end technological development in fourth generation optical discs or back office credit card processing, Indians have always drawn the credit (or otherwise, if you want to argue). The world has been hyping over the various emerging technologies but silently & suddenly without…
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SMB MARKET - Do we understand their core technology challenges?

Nine years ago I was introduced to SMB market place at an ITES company; however the biggest challenge I faced was the learning curve and ability to understand the SMB market. We are all told till date that large corporations are better as firstly they are ‘large’ i.e. huge amounts of disposable budgets thus it was every salesperson’s goal to…
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Cloud computing a morale booster for Indian SMBs

Cloud computing is a buzz word for a number of small and mid sized businesses, with a mounting gratitude of the value it can offer. But feedback from the sector indicate that many companies still struggle with what exactly cloud computing can do for them. The major character played by cloud service providers was not only to offer various applications…
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