In two important automotive hubs—the United States and Germany—our recent research study on automotive components provided insight into the intricate workings of the steering wheel, steering column, and steering box markets. Our committed group of five researchers worked for fifteen days to conduct this study, which provided a comprehensive overview of this specialized market by analyzing four years' worth of…

A persistent revolution in education is underway in Bangalore, a city famed for its technological breakthroughs and colorful culture. Many schools in East Bangalore are intending to open international schools that would use the ICSE syllabus. The question is, what is the market viability of such a venture? Our study attempted to answer this question and provide insight into the…

The Securities and Exchange Board of India (SEBI) has released a consultation paper on fractional ownership platforms (FOPs). The paper proposes to regulate FOPs as a new class of investment vehicles. This would be the first time that FOPs would be regulated in India. FOPs allow investors to buy a fractional share in a real estate asset. This means that…

  Driving Sales: The Impact of Vehicle Design on Consumer Purchasing Decisions It’s no secret that the automotive industry is a highly competitive one. With numerous brands and models available, automakers must find ways to differentiate themselves from their competitors to attract consumers. One crucial aspect that can set a vehicle apart from the rest is its design. But just…

The pizza has become a popular food worldwide, and its base is one of the most crucial elements of the pizza. As such, it is essential to understand the quality of the pizza base and the acceptance of it by consumers. Market and consumer research play a vital role in this process, providing valuable insights into consumer preferences and helping…