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How did India's Gaming Industry rank In The Top 5 Gaming Markets Of The World.

Online and mobile gaming is an emerging sector in India that has shown significant growth due to an increase in the wireless internet users and smartphone base, and changes in perception of gaming as a means of entertainment. India recently ranked among the top 5 in the world when it comes to online gaming. There are currently more than 560…
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Importance of Customer Satisfaction Score (CSAT) for brands and How to achieve it

Low customer satisfaction is equivalent to low brand loyalty and diminishing revenue. Customer retention needs a lot more than an amazing product or service. You will have to agree that customers value the experience they get around the product more than the actual product, or the attractive price. Every stage of the sales funnel plays a crucial role in building…
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Market Feasibility Study: The first step for your start-up to dream a reality.

In today’s highly competitive world, feasibility study for a new product or service acts as an integral part of the business which includes various permutations and combinations. For a well-defined start-up feasibility study defines the longevity of the business. One of them is the market feasibility analysis that acts as a window to foresee and curve the roadmap for the…
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COVID-19: Impact on consumer behavior and its implications for businesses.

The COVID-19 pandemic is leading to transformations in the ways we travel, we eat, we shop, we communicate, and the way we socialize. These transformations and their acceptance have started accelerating along with the lockdown restriction back in March 2020 and many of them are expected to stay longer. How has consumer buying behavior evolved after the enforcement of COVID…
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The significance of market research in beta testing

Successful product base companies in B2B, B2C and B2B2C sectors, do lot of research and development before product launching into the market. Their success model is to build products with strong user acceptance testing, which includes Alpha and Beta testing. Alpha testing is usually done through the testers within the organizations, whereas beta testing is done through end users or…
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