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Digital disruption is more than a Buzzword!!

Everyone is wondering (and few are worrying!) about digital disruption taking place across industries. This is bringing the most impact on business. It is actually the change brought forth by new digital technologies along with strong business models, which threaten the value proposition of the existing incumbents. Innovation and disruption are constant in this dynamic world. Any business which is…
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Digital Wallet – Let’s Get Digital

Sounds not new but purely changing the traditional mode of payment. If we look at 20 years back, people used to carry hard cash in their wallet to make a payment and still in rural places, where technology, infrastructure is not occupying one’s mind, people prefer traditional wallet to carry cash over Digital wallet. In rural places where people are not…
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Think Social Media before Launching a Product/Service

I firmly believe that most of the organizations are relying on social media nowadays due to their broad reach and provides the best option for the corporations to determine the how good they are in the context of customer or market reach and product visibility. Social media not only increasing the website visibility, product sales, generating leads, building networks, it…
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Sentiment Analytics – Tool for Better customer Engagement

Sentiment Analytics is not a new concept in business ecosystem, it exists even before the concept of branding has evolved. At early stage, customer sentiment was gathered from word of mouth. Later primary Market research is used as an effective tool to get opinion from customers about their brand, their likes and dislikes. Even today many companies rely on Market…
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What's Your Competitive Advantage (WYCA)

Start-up and established conglomerates ponder about creating or pivoting their business models and have serious questions like what business model to choose, which will give a competitive advantage, which will be the right fit for us.  Creating an innovative business model which is disruptive is as important as creating a product with unique value proposition. As Harvard Professor Michael J…
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