In any business, whether you are in product or service; offering it to Consumers or Businesses or hybrid, the three pillars of business mix or business model design are - CREATING a top-notch product/service, REACHING to your consumers and DELIVERING the core value which the consumer needs. It is important to ponder about the three key questions which defines the…

"Business research" is broad -- it could mean research for, by or with the business. Business research can be a lot of things. This might be merely you or someone you hire who hunts the Internet for information about markets, competitors, companies, etc. It can be understanding annual reports or analyzing websites and making conclusions. Business Research is primarily to…

Narendra Modi's outlawing of high-value banknotes last month, aimed at curbing corruption and tax evasion, has left the nation's 1.2 billion population scrambling to exchange old notes for new and left many companies' cash-reliant supply chains in tatters. India's economy expanded 7.3 percent in the July-September quarter from a year earlier, making it the fastest growing major country in the…

The automotive industry is on the verge of a massive transformation due to the entry of disruptive new age tech players in the market. The mobility ecosystem is witnessing novel business models to cash on the technology evolution and the changing preferences of the consumer, especially the Millennials. We already are witness to the gradual obsolescence of the conventional ride…

Digitalisation has changed the trend of marketing and market research. It is an era of digital marketing where promotion of brands, products, or services is done through electronic media, such as the Internet, mobile instant messaging, social media and mobile apps. Market research has also evolved from pen-and-paper surveys, one-on-one interviews, and focus group discussions into something more mobile, instant…