The automotive industry is on the verge of a massive transformation due to the entry of disruptive new age tech players in the market. The mobility ecosystem is witnessing novel business models to cash on the technology evolution and the changing preferences of the consumer, especially the Millennials. We already are witness to the gradual obsolescence of the conventional ride…

Digitalisation has changed the trend of marketing and market research. It is an era of digital marketing where promotion of brands, products, or services is done through electronic media, such as the Internet, mobile instant messaging, social media and mobile apps. Market research has also evolved from pen-and-paper surveys, one-on-one interviews, and focus group discussions into something more mobile, instant…

With the advancement of business environment over the last few decades, business grows, crossing the boundaries defined by limited internal resources. As time lapse, many companies face complex challenges of their local and international competitors and tackling them is a new challenge. To handle the complex challenges business houses of all types and sizes depend on external professionals, management consultants, who analyse…

The term “Commerce” has got multiple facets which includes online commerce, brick and mortar commerce and mobile commerce. However, the purpose served by all these sale channels is to guide businesses to reach consumers effectively, and to gauge the consumer experience through their feedbacks. What it would have been if consumer’s expectations turn in to reality. Imagine, if your product…

Obviously AI, but how? Answer - IoT won’t work without artificial intelligence. The Internet-of-Things provides us with tons of sensor data. However, the data by themselves do not deliver value unless we can turn them into actionable, contextualized information. AI (Machine learning), Big data and data visualization techniques allow us to gain new insights by batch-processing and off-line analysis. Real-time…