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Startups making its presence felt in the Indian Television Ads business

Someone from the internet fraternity defines prime-time as “the time at which a radio or television audience is expected to be at its highest”. While the Indian prime-time shows ideally include adrenaline pumped debating sessions and highly dramatic “reality-shows”, companies bet on putting the big money to showcase its products to the viewers on such time slots. Remember the days…
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Will Blockchain devastate Banks???

Blockchain - a revolutionary technology is grabbing more attention these days since it is going to be a game changer in financial sector. Eventually, Blockchain was developed to support crypto-currency transfer but several researches in the Fintech industry evaluates on how to effectively use Blockchain technology to optimize conventional transaction processes and cut down cost. In general, an international money…
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Why market research is vital for a Start-up

According to numbers from GEM (Global Entrepreneurship Monitor) of international businesses, worldwide approximately 300 million persons trying to start about 150 million businesses. Among these 150 million businesses one third will be launched, say 50 million new firms per year. I would say by the time you finish reading this sentence almost two to three new businesses are getting launched.…
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Location Based Service, a new way of marketing for retailers

The growth of smartphone and tablets has given rise to many new technologies and the addition of other technologies like GPS has made it to stand out. We all know that GPS technology largely finds its application in navigation related services. Whenever we need to visit a known or unknown place, we just switch-on our GPS and get the correct…
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Market Research aiding Startup Investors

We come across frequently that xyz startup joins the Billion Dollar club or abc startup had a successful IPO, or news about large acquisition happening and so on. While referring a Forbes post “Nine out ten startups will fail”, shocking isn’t it? It is tough to digest that failure rate of the startups is so high.This makes us wonder what…
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