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Stay ahead of your consumers – segmentation continues to create opportunities for growth

A firm cannot devise a market strategy without market segmentation.  If firms don’t do segmentation, they do not know whom they have to sell and what they have to sell. Segmentation is an effective method to increase the focus of a firm on market segments. So exactly what is market segmentation? Market segmentation is sizing a market which involves dividing…
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mHealth Shaping Rural Healthcare in India

India is the second most populous country in the world with an estimated population of 1.27 billion. Nearly 70% of India’s population lives in rural areas out of which half belongs to the Below Poverty Line class. According to recent surveys, over 60% of the rural population doesn’t have access to healthcare facilities. Hence, the death rate due to epidemics…
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Its ‘App’ening Time for the Government

Imagine a scenario where a farmer sitting in a remote village of India getting a notification on when and where to sell his crop yield to obtain best price. This would soon be a reality if the penetration of smartphone grows beyond the urban population and reaches out to the remote villages of India. India stands third in terms of…
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Startups making its presence felt in the Indian Television Ads business

Someone from the internet fraternity defines prime-time as “the time at which a radio or television audience is expected to be at its highest”. While the Indian prime-time shows ideally include adrenaline pumped debating sessions and highly dramatic “reality-shows”, companies bet on putting the big money to showcase its products to the viewers on such time slots. Remember the days…
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Will Blockchain devastate Banks???

Blockchain - a revolutionary technology is grabbing more attention these days since it is going to be a game changer in financial sector. Eventually, Blockchain was developed to support crypto-currency transfer but several researches in the Fintech industry evaluates on how to effectively use Blockchain technology to optimize conventional transaction processes and cut down cost. In general, an international money…
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