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Think Social Media before Launching a Product/Service

I firmly believe that most of the organizations are relying on social media nowadays due to their broad reach and provides the best option for the corporations to determine the how good they are in the context of customer or market reach and product visibility. Social media not only increasing the website visibility, product sales, generating leads, building networks, it…
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Sentiment Analytics – Tool for Better customer Engagement

Sentiment Analytics is not a new concept in business ecosystem, it exists even before the concept of branding has evolved. At early stage, customer sentiment was gathered from word of mouth. Later primary Market research is used as an effective tool to get opinion from customers about their brand, their likes and dislikes. Even today many companies rely on Market…
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What's Your Competitive Advantage (WYCA)

Start-up and established conglomerates ponder about creating or pivoting their business models and have serious questions like what business model to choose, which will give a competitive advantage, which will be the right fit for us.  Creating an innovative business model which is disruptive is as important as creating a product with unique value proposition. As Harvard Professor Michael J…
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Brand Bible: A Guide to Building, Designing and Sustaining Brands

Companies invest money in creating logos, ads, marketing materials, packaging, and so on and then wonder why they’re not getting the results they expected — or they might assume that they can’t get better results. However, had they invested in brand research along the way, their stories could have been quite different. What is Brand Research? Research carried out to…
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Mystery shoppers : The unique way to check service standards and employee integrity

Collecting feedback from customers is just the same old thing, however the appropriation of Customer Satisfaction projects has turned out to be more far reaching with the advent of innovations. It is pertinent for an organization to understand the underlying value of meeting up day to day expectations by adhering to its SLA’s. One way to ensure that organization is…
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