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P(re)tail – The Metamorphosis in Commerce

The term “Commerce” has got multiple facets which includes online commerce, brick and mortar commerce and mobile commerce. However, the purpose served by all these sale channels is to guide businesses to reach consumers effectively, and to gauge the consumer experience through their feedbacks. What it would have been if consumer’s expectations turn in to reality. Imagine, if your product…
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AI Vs IoT – Who wins the race?

Obviously AI, but how? Answer - IoT won’t work without artificial intelligence. The Internet-of-Things provides us with tons of sensor data. However, the data by themselves do not deliver value unless we can turn them into actionable, contextualized information. AI (Machine learning), Big data and data visualization techniques allow us to gain new insights by batch-processing and off-line analysis. Real-time…
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UPI Disruption – Is it going to happen?

Because India is a cash-based economy and Retail payments in India are dominated by cash. Only 6-7% of transactions here are directed electronically and the rest are in cash or cheques. India continues to have low credit card penetration and low debit card initiation leading to a poor reach of electronic payments—still in single digits. What is UPI? UPI is…
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The tipping point of user engagement – Gamifying the Pokemon Way

These days you can find people glued to their smartphone commuting long distances just to find a creature and catch it, well the creature could be a dinosaur, a snake, or any other for that matter. Does this sound insane? Then switch from the mode of imagination to reality, I am discussing about Pokémon, a child hood fantasy game that…
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Digitizing the Retail Experience

As Consumers become more demanding, and expect the digital world to pervade in to all touchpoints of thier life, brick and mortar retail stores are no exception. There is rapid proliferation of technology in retail, as stores want to bridge the gap between digital and physical. This is done by building Omni-channel strategies, delightful and engaging customer experience to position…
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