Heyy Ecommerce!! Do you know the Offline Pricing well
Author:
ResearchFox Consulting
- August 13, 2019
- Category Consumer Research
- Comments
While the young and internet savvy generation of India is driving the ecommerce businesses, the retail space is organised as well as unorganised too.
Both online and offline players have their own pros and cons. Contradictory to offline business that allows customers to ask for their preferred prices during the course of bargaining/negotiations on the MRPs, in online businesses bargaining…
Read More
Brand Cannibalization – A Threat or an Opportunity
Author:
ResearchFox Consulting
- August 13, 2019
- Category Consumer Research
- Comments
Brand cannibalization is a very commonly used term in the modern business world which denotes sales reduction of a particular product due to launch of new similar product in the market by the same company. In other words, brand cannibalization leads to loss of customer base or demand for an existing product through customer diversion to a new product. It…
Read More
Retailers must do: BARRIERS AND FACILITATORS STUDY
Author:
ResearchFox Consulting
- June 20, 2019
- Category Consumer Research
- Comments
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is”. SCOTT COOK
Understanding a potential buyer and convincing them to buy a product/service is a difficult task to a marketer. As each buyer has their own reason to make a purchase, the marketer must make sure to…
Read More
Shopping with the Consumers !
Author:
ResearchFox Consulting
- June 10, 2019
- Category Consumer Research
- Comments
Among various data collection methodologies like observation, face to face interviews, online surveys, telephonic interviews in market research, accompanied shopping research is one of the innovative research methods. The objective of this research method is to observe the customer’s buying behaviour and responses in the real environment where they shop. This methodology is similar to observation research, one of the…
Read More
Do you think over the top (OTT) services have impacted our lives?
Author:
ResearchFox Consulting
- May 27, 2019
- Category Market Research
- Comments
Where do you watch your favourite series and talk shows if you happen to miss the episode on your traditional cable or satellite TV? The answer is obvious, we use the video streaming applications available online on demand anytime and anywhere. These applications are built using an OTT (Over-the-Top) platform, which can be used to access the videos through the…
Read More