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Shopping with the Consumers !

Among various data collection methodologies like observation, face to face interviews, online surveys, telephonic interviews in market research, accompanied shopping research is one of the innovative research methods.  The objective of this research method is to observe the customer’s buying behaviour and responses in the real environment where they shop. This methodology is similar to observation research, one of the…
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Do you think over the top (OTT) services have impacted our lives?

  Where do you watch your favourite series and talk shows if you happen to miss the episode on your traditional cable or satellite TV? The answer is obvious, we use the video streaming applications available online on demand anytime and anywhere. These applications are built using an OTT (Over-the-Top) platform, which can be used to access the videos through the…
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Mystery Price Audits - A must for Retailers !

    Mystery audit is an effective research tool used to evaluate the quality of  Consumer-brand interactions and aims to improve customer experience. This will also be an effective tool for the ecommerce players to positioning their products at right price which take them ahead in competition. Price audits  is a form of mystery audits and are carried out with…
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Implementation of Adaptive Learning Technology in Corporates and Educational Industry

Does your School, Institute or company use traditional learning techniques and you find difficult to understand many concepts? Then, there is a happy news for you as learning is going to be most interactive, fun and adaptive in the coming years. Schools, Institutes and companies around the world are trying their best to implement Adaptive Leaning Technology with a vision…
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A Guide to Tiles & Stone Adhesives

Tiles and stones are used on surfaces such as walls and floors for its functional properties, as well as its ability to enhance the visual appearance of buildings, houses and other structures. But before you begin the process of tiling, or using stones, it is necessary for you to consider which bedding adhesive will give you optimal results. This depends…
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