Retailers must do: BARRIERS AND FACILITATORS STUDY

Author:
ResearchFox Consulting
- June 20, 2019
- Category Consumer Research
- Comments

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is”. SCOTT COOK
Understanding a potential buyer and convincing them to buy a product/service is a difficult task to a marketer. As each buyer has their own reason to make a purchase, the marketer must make sure to…
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Shopping with the Consumers !

Author:
ResearchFox Consulting
- June 10, 2019
- Category Consumer Research
- Comments

Among various data collection methodologies like observation, face to face interviews, online surveys, telephonic interviews in market research, accompanied shopping research is one of the innovative research methods. The objective of this research method is to observe the customer’s buying behaviour and responses in the real environment where they shop. This methodology is similar to observation research, one of the…
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Do you think over the top (OTT) services have impacted our lives?

Author:
ResearchFox Consulting
- May 27, 2019
- Category Market Research
- Comments

Where do you watch your favourite series and talk shows if you happen to miss the episode on your traditional cable or satellite TV? The answer is obvious, we use the video streaming applications available online on demand anytime and anywhere. These applications are built using an OTT (Over-the-Top) platform, which can be used to access the videos through the…
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Mystery Price Audits - A must for Retailers !

Author:
ResearchFox Consulting
- May 24, 2019
- Category Consumer Research
- Comments

Mystery audit is an effective research tool used to evaluate the quality of Consumer-brand interactions and aims to improve customer experience. This will also be an effective tool for the ecommerce players to positioning their products at right price which take them ahead in competition. Price audits is a form of mystery audits and are carried out with…
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Implementation of Adaptive Learning Technology in Corporates and Educational Industry

Author:
ResearchFox Consulting

Does your School, Institute or company use traditional learning techniques and you find difficult to understand many concepts? Then, there is a happy news for you as learning is going to be most interactive, fun and adaptive in the coming years. Schools, Institutes and companies around the world are trying their best to implement Adaptive Leaning Technology with a vision…
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