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Experiential Marketing — Key to win Customers

Ever noticed a fruit seller offering a slice of watermelon or a mango to taste before buying it? Or have u been on a test drive in your favourite car you wish to buy Or smelt the aroma of Bru Coffee on a newspaper? Yes! Am pretty sure most of us have witnessed one or two such instances which prompted…
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Quantitative Vs Qualitative Research – Which is better for Decision Making?

Most of the people who are slightly snobby when it comes to research would say that quantitative research is much more scientific and therefore much better, satisfactory than qualitative research. Quantitative research is the factual investigation of the research question using scientific methods. The results assembled are numerical, and can therefore be evaluated statistically to answer the hypothesis.  Qualitative research…
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The CRD (Create, Reach, Deliver) Model for Business Model Design and Winning Market Dynamics

In any business, whether you are in product or service; offering it to Consumers or Businesses or hybrid, the three pillars of business mix or business model design are - CREATING a top-notch product/service, REACHING to your consumers and DELIVERING the core value which the consumer needs. It is important to ponder about the three key questions which defines the…
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Business Research - Trend is going up for Startups

"Business research" is broad -- it could mean research for, by or with the business. Business research can be a lot of things. This might be merely you or someone you hire who hunts the Internet for information about markets, competitors, companies, etc. It can be understanding annual reports or analyzing websites and making conclusions. Business Research is primarily to…
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Impact of Demonetization Vs RBI’S Monetary Policy – Will Enhance the Economic Growth?

Narendra Modi's outlawing of high-value banknotes last month, aimed at curbing corruption and tax evasion, has left the nation's 1.2 billion population scrambling to exchange old notes for new and left many companies' cash-reliant supply chains in tatters. India's economy expanded 7.3 percent in the July-September quarter from a year earlier, making it the fastest growing major country in the…
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