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Testing the market need for product innovation – An Energy Drink Story

Frequency of purchase is one of the obvious ways to find out consumer attitude towards your energy drink. But have you stopped to think of what kind of energy drinks appeal to consumers generally? Is it an organic, inorganic or caffeinated drink that manages to keep the taste- buds of your consumers hooked? The refreshing thing about the energy drinks…
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The Roadmap for Indian Startup Ecosystem – Trends in 2018

Author: Srinath Venkat
Indian Startup Ecosystem is maturing to provide more B2B focused solutions. Nearly half the firms founded in 2017 operate in the B2B space, after nearly a decade of dominance by e-commerce and ride-hailing startups in the ecosystem. With such prolific growth, the B2B segment has also caught the attention of investors, with significant funding growth seen for B2B startups year on year.…
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Hospitality Sector- Ready for disruption?

Disruptions in businesses are not a rarity in today’s world. But there are sectors which accepts change yet cling on to the traditional means. They do not want to let it go by giving a nod, in a subtle way, Henry Ford, who said, “People could have a Model T in any color they want as long as it’s black”.…
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The On-demand generation and Rise of Platform Economy

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Today’s business ecosystem has evolved rapidly, and novel business models are created to improve efficiency and market conditions. In recent years, we have seen billion-dollar firms emerging by leveraging the demand and supply mismatch. With the rise of platforms and aggregator model, the core of the value creation has shifted from creation to connection; from delivering value to facilitating value;…
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Start-Up Feasibility

Homework (start-up feasibility)!!   Yes, you can wonder about the headline! But it’s not exactly what you are thinking about homework.                                     This is purely indicating start-up homework! Let’s move to our topic.    Are your start-up activities feasible?    By the way, the article is also commencing by asking a question. Of course, new ideas and developments are born out…
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