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Significance of Market Research for Small Business

Author: ResearchFox
Market Research has always been useful for small business for strategic decision making. They have been engaging market research activities at different stages of product planning and designing, development of market penetration strategies, business model validation, understanding competitive landscape, demand scanning etc. In fact, any size of business (small, medium, large) can go for market research, because the more you…
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How marketers can succeed among evangelists and sceptics?

Author: ResearchFox
When we consider promoting a product into the market, the vast majority of people think about mass media marketing where radio, newspaper, television are used to advertise the products or brands to large audience which thusly helps in creating brand awareness and leads to sales conversions. Then comes the inbound marketing strategies where informative content drove the traffic to the…
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QUARANTINE TIMES – MARKET RESEARCH TRANSFORMATION

Author: ResearchFox
Market Research is an industry that takes ages to adapt to new changes, but it saw the smoothest transition in Quarantine Times.  Market Research has been built by knowledge sources and with great expertise. A huge collaboration of brand marketing, market research agencies, data collection, scripting, data processing and transcription teams, etc. The critical and time-consuming process being the data…
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Amendment of the FDI policy: veiling from the Chinese

Author: ResearchFox
During this time of global pandemic, where the earth is healing in its natural state, some of the companies in developed countries are jeopardized at the hands of opportunist takeovers taking advantage of their weak finances during the pandemic. Countries like India, Australia and some of Europe are taking stringent measures to protect their economy and initiating protectionist policies to…
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E- commerce: Psychology Behind Cart Abandonment

Author: ResearchFox
E-commerce Cart Abandonments is the situation when online customers add items to the shopping basket and then leave the website before completing the purchase. Thus, it directly impacts on purchase conversions. Cart Abandonments can be calculated as 1- (number of completed transactions/ number of carts created). Various studies had revealed that, on an average cart abandonment is much higher on…
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