Close
Close

Importance of research in today’s contemporary business world

The development of modern start-up companies is associated with entrepreneurial values, leadership skills and growth mind-set. Emerging companies are transforming the entire markets and industries with their innovative products and services. The development and evolution of rapidly growing start-ups are considering and acting on the fundamental requirements that make them to stand out in the market and provide innovation to…
Read More
Share this Post:
0

Start-up Optimization Opportunities During Covid

The Covid-19 pandemic have brought life on the planet to a standstill affecting local businesses, start-ups and to a good extent the revenue of big corporates. As the number of cases rose, stringent lockdown measures were ordered and human activities came to a halt. With scarce cash reserves and stalled client projects in the service sector, the start-up ecosystem suffered…
Read More
Share this Post:
0

Significance of Market Research for Small Business

Market Research has always been useful for small business for strategic decision making. They have been engaging market research activities at different stages of product planning and designing, development of market penetration strategies, business model validation, understanding competitive landscape, demand scanning etc. In fact, any size of business (small, medium, large) can go for market research, because the more you…
Read More
Share this Post:
0

How marketers can succeed among evangelists and sceptics?

When we consider promoting a product into the market, the vast majority of people think about mass media marketing where radio, newspaper, television are used to advertise the products or brands to large audience which thusly helps in creating brand awareness and leads to sales conversions. Then comes the inbound marketing strategies where informative content drove the traffic to the…
Read More
Share this Post:
0

QUARANTINE TIMES – MARKET RESEARCH TRANSFORMATION

Market Research is an industry that takes ages to adapt to new changes, but it saw the smoothest transition in Quarantine Times.  Market Research has been built by knowledge sources and with great expertise. A huge collaboration of brand marketing, market research agencies, data collection, scripting, data processing and transcription teams, etc. The critical and time-consuming process being the data…
Read More
Share this Post:
0