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COVID-19: Impact on consumer behavior and its implications for businesses.

The COVID-19 pandemic is leading to transformations in the ways we travel, we eat, we shop, we communicate, and the way we socialize. These transformations and their acceptance have started accelerating along with the lockdown restriction back in March 2020 and many of them are expected to stay longer. How has consumer buying behavior evolved after the enforcement of COVID…
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The significance of market research in beta testing

Successful product base companies in B2B, B2C and B2B2C sectors, do lot of research and development before product launching into the market. Their success model is to build products with strong user acceptance testing, which includes Alpha and Beta testing. Alpha testing is usually done through the testers within the organizations, whereas beta testing is done through end users or…
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Importance of research in today’s contemporary business world

The development of modern start-up companies is associated with entrepreneurial values, leadership skills and growth mind-set. Emerging companies are transforming the entire markets and industries with their innovative products and services. The development and evolution of rapidly growing start-ups are considering and acting on the fundamental requirements that make them to stand out in the market and provide innovation to…
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Start-up Optimization Opportunities During Covid

The Covid-19 pandemic have brought life on the planet to a standstill affecting local businesses, start-ups and to a good extent the revenue of big corporates. As the number of cases rose, stringent lockdown measures were ordered and human activities came to a halt. With scarce cash reserves and stalled client projects in the service sector, the start-up ecosystem suffered…
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Significance of Market Research for Small Business

Market Research has always been useful for small business for strategic decision making. They have been engaging market research activities at different stages of product planning and designing, development of market penetration strategies, business model validation, understanding competitive landscape, demand scanning etc. In fact, any size of business (small, medium, large) can go for market research, because the more you…
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