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Delivering actionable insights to large businesses, SMBs, and startups based on industry trends, market analysis, and consumer research for developing powerful market strategies through our advanced market research solutions.

How to do effective market research for your business idea - Infographic

Got a business idea? Let us look at  best ways to do effective market research for writing a strong business plan Writing your business plan starts with your business idea. As an entrepreneur, you need to conduct a feasibility check before you get into the action of writing a business plan and start working around it. This article is a…
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How did India's Gaming Industry rank In The Top 5 Gaming Markets Of The World.

Online and mobile gaming is an emerging sector in India that has shown significant growth due to an increase in the wireless internet users and smartphone base, and changes in perception of gaming as a means of entertainment. India recently ranked among the top 5 in the world when it comes to online gaming. There are currently more than 560…
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Importance of Customer Satisfaction Score (CSAT) for brands and How to achieve it

Low customer satisfaction is equivalent to low brand loyalty and diminishing revenue. Customer retention needs a lot more than an amazing product or service. You will have to agree that customers value the experience they get around the product more than the actual product, or the attractive price. Every stage of the sales funnel plays a crucial role in building…
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Market Feasibility Study: The first step for your start-up to dream a reality.

In today’s highly competitive world, feasibility study for a new product or service acts as an integral part of the business which includes various permutations and combinations. For a well-defined start-up feasibility study defines the longevity of the business. One of them is the market feasibility analysis that acts as a window to foresee and curve the roadmap for the…
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COVID-19: Impact on consumer behavior and its implications for businesses.

The COVID-19 pandemic is leading to transformations in the ways we travel, we eat, we shop, we communicate, and the way we socialize. These transformations and their acceptance have started accelerating along with the lockdown restriction back in March 2020 and many of them are expected to stay longer. How has consumer buying behavior evolved after the enforcement of COVID…
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The significance of market research in beta testing

Successful product base companies in B2B, B2C and B2B2C sectors, do lot of research and development before product launching into the market. Their success model is to build products with strong user acceptance testing, which includes Alpha and Beta testing. Alpha testing is usually done through the testers within the organizations, whereas beta testing is done through end users or…
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Importance of research in today’s contemporary business world

The development of modern start-up companies is associated with entrepreneurial values, leadership skills and growth mind-set. Emerging companies are transforming the entire markets and industries with their innovative products and services. The development and evolution of rapidly growing start-ups are considering and acting on the fundamental requirements that make them to stand out in the market and provide innovation to…
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Start-up Optimization Opportunities During Covid

The Covid-19 pandemic have brought life on the planet to a standstill affecting local businesses, start-ups and to a good extent the revenue of big corporates. As the number of cases rose, stringent lockdown measures were ordered and human activities came to a halt. With scarce cash reserves and stalled client projects in the service sector, the start-up ecosystem suffered…
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Significance of Market Research for Small Business

Market Research has always been useful for small business for strategic decision making. They have been engaging market research activities at different stages of product planning and designing, development of market penetration strategies, business model validation, understanding competitive landscape, demand scanning etc. In fact, any size of business (small, medium, large) can go for market research, because the more you…
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How marketers can succeed among evangelists and sceptics?

When we consider promoting a product into the market, the vast majority of people think about mass media marketing where radio, newspaper, television are used to advertise the products or brands to large audience which thusly helps in creating brand awareness and leads to sales conversions. Then comes the inbound marketing strategies where informative content drove the traffic to the…
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QUARANTINE TIMES – MARKET RESEARCH TRANSFORMATION

Market Research is an industry that takes ages to adapt to new changes, but it saw the smoothest transition in Quarantine Times.  Market Research has been built by knowledge sources and with great expertise. A huge collaboration of brand marketing, market research agencies, data collection, scripting, data processing and transcription teams, etc. The critical and time-consuming process being the data…
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Amendment of the FDI policy: veiling from the Chinese

During this time of global pandemic, where the earth is healing in its natural state, some of the companies in developed countries are jeopardized at the hands of opportunist takeovers taking advantage of their weak finances during the pandemic. Countries like India, Australia and some of Europe are taking stringent measures to protect their economy and initiating protectionist policies to…
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E- commerce: Psychology Behind Cart Abandonment

E-commerce Cart Abandonments is the situation when online customers add items to the shopping basket and then leave the website before completing the purchase. Thus, it directly impacts on purchase conversions. Cart Abandonments can be calculated as 1- (number of completed transactions/ number of carts created). Various studies had revealed that, on an average cart abandonment is much higher on…
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A Brand is All About Human Perception

Perception occurs from numerous point of view, communication is only one approach to perceive something. The difference between perception and communication is: Perception is the abstract inclination that comes as a result of the objective communication. Communication is objective, while perception is emotional. Perception depends on various factors such as background of the individual, psyche, economic and social factors and…
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Impact of COVID -19 : Sectoral View

COVID - 19, has wiped the world from its day to day activities. Starting in the wet city of Wuhan in China, previously known as “2019 novel coronavirus” got spread as wildfire all over the world. As human beings continue to spend days locked up inside their homes, it is imperative that it will effect or change fundamentally the way…
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Heyy Ecommerce!! Do you know the Offline Pricing well

While the young and internet savvy generation of India is driving the   ecommerce businesses, the retail space is organised as well as unorganised too. Both online and offline players have their own pros and cons. Contradictory to offline business that allows customers to ask for their preferred prices during the course of bargaining/negotiations on the MRPs, in online businesses bargaining…
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Brand Cannibalization – A Threat or an Opportunity

Brand cannibalization is a very commonly used term in the modern business world which denotes sales reduction of a particular product due to launch of new similar product in the market by the same company. In other words, brand cannibalization leads to loss of customer base or demand for an existing product through customer diversion to a new product. It…
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Retailers must do: BARRIERS AND FACILITATORS STUDY

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is”.   SCOTT COOK   Understanding a potential buyer and convincing them to buy a product/service is a difficult task to a marketer.  As each buyer has their own reason to make a purchase, the marketer must make sure to…
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Shopping with the Consumers !

Among various data collection methodologies like observation, face to face interviews, online surveys, telephonic interviews in market research, accompanied shopping research is one of the innovative research methods.  The objective of this research method is to observe the customer’s buying behaviour and responses in the real environment where they shop. This methodology is similar to observation research, one of the…
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Do you think over the top (OTT) services have impacted our lives?

  Where do you watch your favourite series and talk shows if you happen to miss the episode on your traditional cable or satellite TV? The answer is obvious, we use the video streaming applications available online on demand anytime and anywhere. These applications are built using an OTT (Over-the-Top) platform, which can be used to access the videos through the…
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Mystery Price Audits - A must for Retailers !

    Mystery audit is an effective research tool used to evaluate the quality of  Consumer-brand interactions and aims to improve customer experience. This will also be an effective tool for the ecommerce players to positioning their products at right price which take them ahead in competition. Price audits  is a form of mystery audits and are carried out with…
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Implementation of Adaptive Learning Technology in Corporates and Educational Industry

Does your School, Institute or company use traditional learning techniques and you find difficult to understand many concepts? Then, there is a happy news for you as learning is going to be most interactive, fun and adaptive in the coming years. Schools, Institutes and companies around the world are trying their best to implement Adaptive Leaning Technology with a vision…
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A Guide to Tiles & Stone Adhesives

Tiles and stones are used on surfaces such as walls and floors for its functional properties, as well as its ability to enhance the visual appearance of buildings, houses and other structures. But before you begin the process of tiling, or using stones, it is necessary for you to consider which bedding adhesive will give you optimal results. This depends…
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Does our Drowning Planet Need Floating Power Plants?

Without doubt burning fossil fuels is destroying our planet, yet, it continues to be our primary source of energy. Even in 2019 around 70% of our electricity comes from fossil fuels, fuelling rising global temperatures. As our population increases our energy consumption will also increase substantially. Additionally, currently roughly 1.2 billion people do not have access to electricity. Primarily because…
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Spinal Implants – A proven remedy for severe Vertebral Defects

Are you wondering why does your back hurt? Are you experiencing back pain? Back pain often happens because something is off in the way your spinal joints, muscles, discs and nerves fit together and move. It is estimated that back pain affects about 80% of adults at some point in their lives. It is estimated that around 25% of adults…
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Rise of mobile wallets - A dynamic shift to new era of Economy

Do you ever come across a situation, where you have abruptly realized that you left your wallet at home while purchasing a gift to surprise your dear ones? Have you realized that with just a smartphone, you can make your shopping experience joyful and hassle free? Luckily you got a popup on your smartphone from PayPal app, giving you a…
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Focusing on Core functions and Engaging with suitable Market Accelerators can make the startup journey successful.

The acquisition of majority stake in the Indian e-commerce startup, Flipkart, which has been a posterchild of tech startups in India for over a decade, by Walmart, is a testimonial to the maturity of the Indian Startup Ecosytem, which has seen 12 uniconrs (> USD 1 Bn in Valuation) until now, and 34 more is expected to join the unicorn…
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GLOBAL NUTRACEUTICAL MARKET – EMERGING REMEDY FOR MILLENIAL WELLBEING

Have you ever wondered if your diet contains all of the nutrients you need? Does the food you choose to eat regularly consist of natural, pure whole foods? Are you experiencing unwanted symptoms such as lack of energy, stress, pain, weak immunity or allergies, digestive challenges, ageing effects, inflammation, and genetic weakness? Well, there is a breather for you –…
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Testing the market need for product innovation – An Energy Drink Story

Frequency of purchase is one of the obvious ways to find out consumer attitude towards your energy drink. But have you stopped to think of what kind of energy drinks appeal to consumers generally? Is it an organic, inorganic or caffeinated drink that manages to keep the taste- buds of your consumers hooked? The refreshing thing about the energy drinks…
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The Roadmap for Indian Startup Ecosystem – Trends in 2018

Indian Startup Ecosystem is maturing to provide more B2B focused solutions. Nearly half the firms founded in 2017 operate in the B2B space, after nearly a decade of dominance by e-commerce and ride-hailing startups in the ecosystem. With such prolific growth, the B2B segment has also caught the attention of investors, with significant funding growth seen for B2B startups year on year.…
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Hospitality Sector- Ready for disruption?

Disruptions in businesses are not a rarity in today’s world. But there are sectors which accepts change yet cling on to the traditional means. They do not want to let it go by giving a nod, in a subtle way, Henry Ford, who said, “People could have a Model T in any color they want as long as it’s black”.…
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The On-demand generation and Rise of Platform Economy

Today’s business ecosystem has evolved rapidly, and novel business models are created to improve efficiency and market conditions. In recent years, we have seen billion-dollar firms emerging by leveraging the demand and supply mismatch. With the rise of platforms and aggregator model, the core of the value creation has shifted from creation to connection; from delivering value to facilitating value;…
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Start-Up Feasibility

Homework (start-up feasibility)!!   Yes, you can wonder about the headline! But it’s not exactly what you are thinking about homework.                                     This is purely indicating start-up homework! Let’s move to our topic.    Are your start-up activities feasible?    By the way, the article is also commencing by asking a question. Of course, new ideas and developments are born out…
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Health Care Management Systems

“The Greatest Wealth is Health.”  - Unknown The above quoted 5 words are said by an unknown person, which can be readily used to identify an industry which is becoming expansive and evolving rapidly. Two words, Healthcare and Management, put together to form a perfectly concocted mix of Health Care Management System – which has conveniently possible and more accessible,…
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Titbits on Global Health Care 2017

Titbits on Global Health Care 2017 Global health care expenditures are projected to reach $8.7 trillion by 2020 driven by improving treatments in therapeutic areas (TA) coupled with rising labor costs and increased life expectancy. Communicable diseases are an ongoing threat. HIV-AIDS continues to affect 36.9 million people worldwide, with around 70% of them living in Sub-Sahara Africa. The Zika…
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Health Care - THE NEWS LETTER

Digital Health: Augmented Reality will enhance the medical procedures 21st-century technology revolutionized Healthcare Industry, paving its way in Augmented Reality & interactive Virtual Reality (VR) to revamp healthcare education and radiology. Recent technology advancement shows how augmented reality can enable faster operations and better care. It can aid in medical education by training physicians without dissecting a cadaver, an interactive…
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Backup Storage Solution is the Backbone of Cloud Storage

The notion of Cloud Storage was originally sowed in early 1960 but it was introduced in 2006 by Amazon Web Services. The means of Storing data in an Enterprise have been changed over few decades. These changes of storage had been seen because of intensifying corporate digital data and their stipulate for more storage at least cost with least maintenance.…
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Experiential Marketing — Key to win Customers

Ever noticed a fruit seller offering a slice of watermelon or a mango to taste before buying it? Or have u been on a test drive in your favourite car you wish to buy Or smelt the aroma of Bru Coffee on a newspaper? Yes! Am pretty sure most of us have witnessed one or two such instances which prompted…
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Quantitative Vs Qualitative Research – Which is better for Decision Making?

Most of the people who are slightly snobby when it comes to research would say that quantitative research is much more scientific and therefore much better, satisfactory than qualitative research. Quantitative research is the factual investigation of the research question using scientific methods. The results assembled are numerical, and can therefore be evaluated statistically to answer the hypothesis.  Qualitative research…
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The CRD (Create, Reach, Deliver) Model for Business Model Design and Winning Market Dynamics

In any business, whether you are in product or service; offering it to Consumers or Businesses or hybrid, the three pillars of business mix or business model design are - CREATING a top-notch product/service, REACHING to your consumers and DELIVERING the core value which the consumer needs. It is important to ponder about the three key questions which defines the…
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Business Research - Trend is going up for Startups

"Business research" is broad -- it could mean research for, by or with the business. Business research can be a lot of things. This might be merely you or someone you hire who hunts the Internet for information about markets, competitors, companies, etc. It can be understanding annual reports or analyzing websites and making conclusions. Business Research is primarily to…
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Impact of Demonetization Vs RBI’S Monetary Policy – Will Enhance the Economic Growth?

Narendra Modi's outlawing of high-value banknotes last month, aimed at curbing corruption and tax evasion, has left the nation's 1.2 billion population scrambling to exchange old notes for new and left many companies' cash-reliant supply chains in tatters. India's economy expanded 7.3 percent in the July-September quarter from a year earlier, making it the fastest growing major country in the…
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The age of Connected Mobility - Telematics Uncovered

The automotive industry is on the verge of a massive transformation due to the entry of disruptive new age tech players in the market. The mobility ecosystem is witnessing novel business models to cash on the technology evolution and the changing preferences of the consumer, especially the Millennials. We already are witness to the gradual obsolescence of the conventional ride…
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IN DIGITIZED WORLD: HOW MARKET RESEARCHERS AND TECHNOLOGY BOOST UP BUSINESS BRAND EQUITY

Digitalisation has changed the trend of marketing and market research. It is an era of digital marketing where promotion of brands, products, or services is done through electronic media, such as the Internet, mobile instant messaging, social media and mobile apps. Market research has also evolved from pen-and-paper surveys, one-on-one interviews, and focus group discussions into something more mobile, instant…
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Business Consulting Services: means to streamline your business

With the advancement of business environment over the last few decades, business grows, crossing the boundaries defined by limited internal resources. As time lapse, many companies face complex challenges of their local and international competitors and tackling them is a new challenge. To handle the complex challenges business houses of all types and sizes depend on external professionals, management consultants, who analyse…
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P(re)tail – The Metamorphosis in Commerce

The term “Commerce” has got multiple facets which includes online commerce, brick and mortar commerce and mobile commerce. However, the purpose served by all these sale channels is to guide businesses to reach consumers effectively, and to gauge the consumer experience through their feedbacks. What it would have been if consumer’s expectations turn in to reality. Imagine, if your product…
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AI Vs IoT – Who wins the race?

Obviously AI, but how? Answer - IoT won’t work without artificial intelligence. The Internet-of-Things provides us with tons of sensor data. However, the data by themselves do not deliver value unless we can turn them into actionable, contextualized information. AI (Machine learning), Big data and data visualization techniques allow us to gain new insights by batch-processing and off-line analysis. Real-time…
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UPI Disruption – Is it going to happen?

Because India is a cash-based economy and Retail payments in India are dominated by cash. Only 6-7% of transactions here are directed electronically and the rest are in cash or cheques. India continues to have low credit card penetration and low debit card initiation leading to a poor reach of electronic payments—still in single digits. What is UPI? UPI is…
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The tipping point of user engagement – Gamifying the Pokemon Way

These days you can find people glued to their smartphone commuting long distances just to find a creature and catch it, well the creature could be a dinosaur, a snake, or any other for that matter. Does this sound insane? Then switch from the mode of imagination to reality, I am discussing about Pokémon, a child hood fantasy game that…
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Digitizing the Retail Experience

As Consumers become more demanding, and expect the digital world to pervade in to all touchpoints of thier life, brick and mortar retail stores are no exception. There is rapid proliferation of technology in retail, as stores want to bridge the gap between digital and physical. This is done by building Omni-channel strategies, delightful and engaging customer experience to position…
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PHD Concept – Passion, Hunger & Drive of the Startup

Sounds minimal unexpected in nature so it has diverse importance. PHD stands for Passion, Hunger & Drive are the driving forces for a startup to sustain in the market. Once Steve Jobs quoted that “You have to be burning with an idea, or a problem, or a wrong that you want to right. If you’re not passionate enough from the…
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Value Chain of Unmanned Decision Science Industry

True to the statement by Alan Key, a noted Computer Scientist, who said that The best way to predict the future is to invent it, recent trends in technology has brought about a sea change in data intelligence and decision science which comprises of collection, processing and application, thereby completing the full cycle of the value chain involved in automated…
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Digital disruption is more than a Buzzword!!

Everyone is wondering (and few are worrying!) about digital disruption taking place across industries. This is bringing the most impact on business. It is actually the change brought forth by new digital technologies along with strong business models, which threaten the value proposition of the existing incumbents. Innovation and disruption are constant in this dynamic world. Any business which is…
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Digital Wallet – Let’s Get Digital

Sounds not new but purely changing the traditional mode of payment. If we look at 20 years back, people used to carry hard cash in their wallet to make a payment and still in rural places, where technology, infrastructure is not occupying one’s mind, people prefer traditional wallet to carry cash over Digital wallet. In rural places where people are not…
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Think Social Media before Launching a Product/Service

I firmly believe that most of the organizations are relying on social media nowadays due to their broad reach and provides the best option for the corporations to determine the how good they are in the context of customer or market reach and product visibility. Social media not only increasing the website visibility, product sales, generating leads, building networks, it…
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Sentiment Analytics – Tool for Better customer Engagement

Sentiment Analytics is not a new concept in business ecosystem, it exists even before the concept of branding has evolved. At early stage, customer sentiment was gathered from word of mouth. Later primary Market research is used as an effective tool to get opinion from customers about their brand, their likes and dislikes. Even today many companies rely on Market…
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What's Your Competitive Advantage (WYCA)

Start-up and established conglomerates ponder about creating or pivoting their business models and have serious questions like what business model to choose, which will give a competitive advantage, which will be the right fit for us.  Creating an innovative business model which is disruptive is as important as creating a product with unique value proposition. As Harvard Professor Michael J…
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Brand Bible: A Guide to Building, Designing and Sustaining Brands

Companies invest money in creating logos, ads, marketing materials, packaging, and so on and then wonder why they’re not getting the results they expected — or they might assume that they can’t get better results. However, had they invested in brand research along the way, their stories could have been quite different. What is Brand Research? Research carried out to…
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Mystery shoppers : The unique way to check service standards and employee integrity

Collecting feedback from customers is just the same old thing, however the appropriation of Customer Satisfaction projects has turned out to be more far reaching with the advent of innovations. It is pertinent for an organization to understand the underlying value of meeting up day to day expectations by adhering to its SLA’s. One way to ensure that organization is…
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Stay ahead of your consumers – segmentation continues to create opportunities for growth

A firm cannot devise a market strategy without market segmentation.  If firms don’t do segmentation, they do not know whom they have to sell and what they have to sell. Segmentation is an effective method to increase the focus of a firm on market segments. So exactly what is market segmentation? Market segmentation is sizing a market which involves dividing…
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mHealth Shaping Rural Healthcare in India

India is the second most populous country in the world with an estimated population of 1.27 billion. Nearly 70% of India’s population lives in rural areas out of which half belongs to the Below Poverty Line class. According to recent surveys, over 60% of the rural population doesn’t have access to healthcare facilities. Hence, the death rate due to epidemics…
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Its ‘App’ening Time for the Government

Imagine a scenario where a farmer sitting in a remote village of India getting a notification on when and where to sell his crop yield to obtain best price. This would soon be a reality if the penetration of smartphone grows beyond the urban population and reaches out to the remote villages of India. India stands third in terms of…
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Startups making its presence felt in the Indian Television Ads business

Someone from the internet fraternity defines prime-time as “the time at which a radio or television audience is expected to be at its highest”. While the Indian prime-time shows ideally include adrenaline pumped debating sessions and highly dramatic “reality-shows”, companies bet on putting the big money to showcase its products to the viewers on such time slots. Remember the days…
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Will Blockchain devastate Banks???

Blockchain - a revolutionary technology is grabbing more attention these days since it is going to be a game changer in financial sector. Eventually, Blockchain was developed to support crypto-currency transfer but several researches in the Fintech industry evaluates on how to effectively use Blockchain technology to optimize conventional transaction processes and cut down cost. In general, an international money…
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Why market research is vital for a Start-up

According to numbers from GEM (Global Entrepreneurship Monitor) of international businesses, worldwide approximately 300 million persons trying to start about 150 million businesses. Among these 150 million businesses one third will be launched, say 50 million new firms per year. I would say by the time you finish reading this sentence almost two to three new businesses are getting launched.…
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Location Based Service, a new way of marketing for retailers

The growth of smartphone and tablets has given rise to many new technologies and the addition of other technologies like GPS has made it to stand out. We all know that GPS technology largely finds its application in navigation related services. Whenever we need to visit a known or unknown place, we just switch-on our GPS and get the correct…
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Market Research aiding Startup Investors

We come across frequently that xyz startup joins the Billion Dollar club or abc startup had a successful IPO, or news about large acquisition happening and so on. While referring a Forbes post “Nine out ten startups will fail”, shocking isn’t it? It is tough to digest that failure rate of the startups is so high.This makes us wonder what…
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How start-ups can pitch better

Good startups fund themselves to grow while great startups knock the doors of right Investors to grow. Now the startups going to Investors is an inorganic way of growing i.e. they make use of Investor’s money to scale up. Convincing the Investor on your dream/product/platform is not an easy task as it sounds. To deliver a “Right Pitch” you need…
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Israel and “The Startup Nation” slogan: Delivering cyber-security through technical excellence

Over several years, Israel has often been in the news due to its geopolitical dialogue with Palestine on issues of mutual recognition, geographical borders, water sharing and many more. But the country is largely famous for its religious diversity: Judaism, Christianity and Islam; the old city of Jerusalem; the camel market and the famous Tel Aviv University which has supplied…
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Mobile Device Management Crafted To Fly High by Continuous Progression in Its Features

With the proliferation of devices like Laptops, Smartphones and Tablets, the Enterprise companies have started to realize that they could be productive and cost effective only by adopting these devices for organizational purpose. But they also well understand about strict guidelines and strong set of policies need to be put in place to reap its benefits or else could go…
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NLP: Understanding Human Language for Better Decision Making

With growing computational capabilities, every kind of businesses are employing computers, smart phones and other similar devices to make their day-to-day operations simpler, quick and effective. Among the technologies that are creating some buzz in this direction include the natural language processing technologies. Natural language processing or simply NLP, in simpler terms refers to a part of artificial intelligence and…
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India Hiring: Reflections - 2014 & Untangling knotty talent acquisition in 2015

We have seen extremely positive vibes in 2014 where there are four broad factors contributing significantly to a reinvigorated hiring scenario. These are:   A Stable global economy Much of the western markets are in a GDP growth mode and business and hiring sentiments are bullish globally. The incremental, but steady, job creation this is resulting in is particularly visible…
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Cloud Security: Securing Business on Cloud

As more and more businesses are moving into cloud, cloud security has grown to be more important than ever before. The instances where miscreants attacking the cloud infrastructure of Target retail, Home Depot and other banks, points to the fact that businesses require to take necessary steps before venturing into the cloud. Earlier businesses were of the misconception that cloud…
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Wireless Health - A lifeline towards better Healthcare service

The global wireless health market is witnessing a positive dynamics with advancement in wireless information and communication technologies. Adoption of wireless technology is seen more in the medical communities and physicians to connect real-time. Rapid growth in the mhealth has improved the patient and physician convenience. North America is the biggest market for wireless health because health sector in the…
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Wireless is fuelling the future of Healthcare Information Technology

Technology has become a critical component in healthcare. It is not only a lifesaving factor but also gives a sense of reliability. Wireless technology in healthcare acts as a medium to bridge the gap between patient and doctor not only with accurate and up-to-date information but also enhancing treatment efficiency and reduction in healthcare costs.  More and more healthcare organizations…
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Managing Enterprise Security through Mobile Device Management

Over the years there has been tremendous growth in the usage of Mobile and Smart phone devices, which has led to concepts like BYOD, COPE. With these advanced concepts, corporate allow their employees to access information from any location and help them with more flexible work structure. With more usage and advancements there was a need of providing security and…
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What does natural disaster mean to the DR-as-a-Service market?

Human kind has always been a silent observer of natural disasters creating havoc worldwide. Be it the earthquakes of Japan, China and Indonesia or the hurricanes of US and Canada; we as human beings have always felt helpless. This is no different for great companies dealing with customer data and business secrets. They understand the importance of having a DR…
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Identity and Access Management to spearhead the new era in Enterprise security market - An Insight

With the passage of economic crisis since 2011 the global market had experienced economic recoveries and organizations have accumulated the budget to make investments in IAM projects in which the benefits with regard to expenses are realized within the mid to long term. ResearchFox analyzed the gaps between the expected and realized benefits of IAM projects which were the most…
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Global Healthcare Analytics Market Witnessing The Healthy Growth - A Review

Jun 9th, 2014 · Comments Off We exist in the Universe, that is data-driven, where thousands of records, messages, pictures and opinions are composed through abundant sources. Analytics can convert these facts into actionable insights, process improvements and predictive approaches, which would dramatically influence the attainment of a health care system. Healthcare Analytics systems disclose and comprehend chronological patterns of statistics…
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SMAC - Is it the next big thing?

Mankind has witnessed one of the fastest ever adoption of technology in the history. The whopping smart mobile devices sales suggests that customers are becoming more and more tech savvy and prefer to remain connected with the world at all times. What is SMAC? SMAC stands for Social, Mobile, Analytics and Cloud, all this on an integrated technology stack. This…
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Reverse brain-drain, destination India

Last Saturday evening, one of my close friends received a call from his cousin aiming to pursue his master’s in business management while we were in sound mood of discussing the recent success of “2 States”- the recent Bollywood super-hit. What I derived from his one way conversation over the phone (though I assume that there were heated arguments from…
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World Cup Brazil: Opportunity for Startups

Brazil is going to host 2014 FIFA World Cup and everyone's eyes are on Brazil. The bookies favorite team is Brazil and even this year my favorite team is Brazil. I have noticed that most of the world class events are happening in developing nations which are actively participating and winning hearts by miles. I came across Brazil mainly for…
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How prepared are you for recruitment in 2014?

The recruitment industry has been in a state of flux for the last several years and is evolving as I write. Market behavior, diminished budgets, increasing demand for specialized skills set, the reliance on sophisticated metrics to understand hiring patterns has put a whole lot of demand-supply pressure on Human Resource departments and business leaders to stay ahead of the…
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Psychological relationship between consumer and brands

With the advancement of technology and understanding the consumer psychology of brands, has gained importance over the in the last few years in the academic and the corporate world. Here we have highlighted the relation between a consumer and the market brands and the various influential factors affecting it.   In this age of Neuromarketing, consumers are overburdened with information…
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2013 Impactful Recruitment Methodologies - Will continue to remain important in 2014

Six major corporate recruiting methodologies that have been prominent during the last year which will continue to be significant corporate recruiting trends during 2014 .  1  The mobile platform - Critical tool – even though last year was “the year of the mobile platform,” the impact of this platform in recruiting will continue to expand and grow. The emergence of…
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Researchers - 5 things you must know before using Google

Ask yourself before reading this blog… Are you a market research employee or working with consulting companies? Most of your time is spent searching on Google? Mostly involved in secondary search? Are you not able to get what you are looking for in Google? If your answer is “Yes”, then you must read this blog to make your time more…
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The Indian Start-up Culture: A new trend in business

So far India has often been referred to as the outsourcing hub of the world. Whether its high end technological development in fourth generation optical discs or back office credit card processing, Indians have always drawn the credit (or otherwise, if you want to argue). The world has been hyping over the various emerging technologies but silently & suddenly without…
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SMB MARKET - Do we understand their core technology challenges?

Nine years ago I was introduced to SMB market place at an ITES company; however the biggest challenge I faced was the learning curve and ability to understand the SMB market. We are all told till date that large corporations are better as firstly they are ‘large’ i.e. huge amounts of disposable budgets thus it was every salesperson’s goal to…
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Cloud computing a morale booster for Indian SMBs

Cloud computing is a buzz word for a number of small and mid sized businesses, with a mounting gratitude of the value it can offer. But feedback from the sector indicate that many companies still struggle with what exactly cloud computing can do for them. The major character played by cloud service providers was not only to offer various applications…
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5 Software Product Myths in Gems and Jewellery Industry

Gems and Jewellery industry is one of the highly fragmented industries and is characterized by a family owned business. In the current scenario, the rules of operations in SMBs are changing. I had several discussions with Gems and Jewellery owners working in different segments of jewellery wherein various myths were discovered out of which the top five as mentioned below.…
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Leadership Crunch: Have we stopped to produce enough leaders?

The country has managed to produce innumerable managers over the past one decade or so.  Thanks to the liberalization policies of the Indian Education System, it has boosted the mushrooming of large number of colleges, especially the professional institutes. With the 1991 economic reforms in the country, the nation had opened its gates for foreign investments. Multinational corporations had invested…
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Information Technology Outsourcing - An Enigma in itself

When companies across the globe were moving their bases to a certain country named India just to attain cost advantage, there were companies trying to innovate and eliminate various redundancies presented by the industry. Upcoming zones like near-shores also started filling the void. To battle the issue of time zones in APAC with clients residing in developed countries like USA, the concept…
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Market Research - Is it a must for startup business?

When I started my first startup, I had little knowledge about the market and the customer. It was all started because of the passion and the madness I had at that point! I thought all entrepreneurs and startups did what I did for one decade – aim for growth and reach paying customers and keep at it until you achieved liquidity But…
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