Creating the best: Adopting Product Testing Research to 10X product performance in 2022     To every marketing and product development executive, the value of product testing research is often one of the most complicated issues of all time. This difficulty multiplies when the goals of product testing research are sometimes unclear and that the information, once gathered, is often…

Successful product base companies in B2B, B2C and B2B2C sectors, do lot of research and development before product launching into the market. Their success model is to build products with strong user acceptance testing, which includes Alpha and Beta testing. Alpha testing is usually done through the testers within the organizations, whereas beta testing is done through end users or…

In any business, whether you are in product or service; offering it to Consumers or Businesses or hybrid, the three pillars of business mix or business model design are - CREATING a top-notch product/service, REACHING to your consumers and DELIVERING the core value which the consumer needs. It is important to ponder about the three key questions which defines the…