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Importance of Customer Satisfaction Score (CSAT) for brands and How to achieve it

Author: ResearchFox
Low customer satisfaction is equivalent to low brand loyalty and diminishing revenue. Customer retention needs a lot more than an amazing product or service. You will have to agree that customers value the experience they get around the product more than the actual product, or the attractive price. Every stage of the sales funnel plays a crucial role in building…
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QUARANTINE TIMES – MARKET RESEARCH TRANSFORMATION

Author: ResearchFox
Market Research is an industry that takes ages to adapt to new changes, but it saw the smoothest transition in Quarantine Times.  Market Research has been built by knowledge sources and with great expertise. A huge collaboration of brand marketing, market research agencies, data collection, scripting, data processing and transcription teams, etc. The critical and time-consuming process being the data…
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E- commerce: Psychology Behind Cart Abandonment

Author: ResearchFox
E-commerce Cart Abandonments is the situation when online customers add items to the shopping basket and then leave the website before completing the purchase. Thus, it directly impacts on purchase conversions. Cart Abandonments can be calculated as 1- (number of completed transactions/ number of carts created). Various studies had revealed that, on an average cart abandonment is much higher on…
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A Brand is All About Human Perception

Author: ResearchFox
Perception occurs from numerous point of view, communication is only one approach to perceive something. The difference between perception and communication is: Perception is the abstract inclination that comes as a result of the objective communication. Communication is objective, while perception is emotional. Perception depends on various factors such as background of the individual, psyche, economic and social factors and…
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Heyy Ecommerce!! Do you know the Offline Pricing well

Author: ResearchFox
While the young and internet savvy generation of India is driving the   ecommerce businesses, the retail space is organised as well as unorganised too. Both online and offline players have their own pros and cons. Contradictory to offline business that allows customers to ask for their preferred prices during the course of bargaining/negotiations on the MRPs, in online businesses bargaining…
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Brand Cannibalization – A Threat or an Opportunity

Author: ResearchFox
Brand cannibalization is a very commonly used term in the modern business world which denotes sales reduction of a particular product due to launch of new similar product in the market by the same company. In other words, brand cannibalization leads to loss of customer base or demand for an existing product through customer diversion to a new product. It…
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Retailers must do: BARRIERS AND FACILITATORS STUDY

Author: ResearchFox
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is”.   SCOTT COOK   Understanding a potential buyer and convincing them to buy a product/service is a difficult task to a marketer.  As each buyer has their own reason to make a purchase, the marketer must make sure to…
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Shopping with the Consumers !

Author: ResearchFox
Among various data collection methodologies like observation, face to face interviews, online surveys, telephonic interviews in market research, accompanied shopping research is one of the innovative research methods.  The objective of this research method is to observe the customer’s buying behaviour and responses in the real environment where they shop. This methodology is similar to observation research, one of the…
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Mystery Price Audits - A must for Retailers !

Author: ResearchFox
    Mystery audit is an effective research tool used to evaluate the quality of  Consumer-brand interactions and aims to improve customer experience. This will also be an effective tool for the ecommerce players to positioning their products at right price which take them ahead in competition. Price audits  is a form of mystery audits and are carried out with…
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Testing the market need for product innovation – An Energy Drink Story

Author: ResearchFox
Frequency of purchase is one of the obvious ways to find out consumer attitude towards your energy drink. But have you stopped to think of what kind of energy drinks appeal to consumers generally? Is it an organic, inorganic or caffeinated drink that manages to keep the taste- buds of your consumers hooked? The refreshing thing about the energy drinks…
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Sentiment Analytics – Tool for Better customer Engagement

Author: ResearchFox
Sentiment Analytics is not a new concept in business ecosystem, it exists even before the concept of branding has evolved. At early stage, customer sentiment was gathered from word of mouth. Later primary Market research is used as an effective tool to get opinion from customers about their brand, their likes and dislikes. Even today many companies rely on Market…
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Brand Bible: A Guide to Building, Designing and Sustaining Brands

Author: ResearchFox
Companies invest money in creating logos, ads, marketing materials, packaging, and so on and then wonder why they’re not getting the results they expected — or they might assume that they can’t get better results. However, had they invested in brand research along the way, their stories could have been quite different. What is Brand Research? Research carried out to…
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