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mHealth Shaping Rural Healthcare in India

India is the second most populous country in the world with an estimated population of 1.27 billion. Nearly 70% of India’s population lives in rural areas out of which half belongs to the Below Poverty Line class. According to recent surveys, over 60% of the rural population doesn’t have access to healthcare facilities. Hence, the death rate due to epidemics…
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Its ‘App’ening Time for the Government

Imagine a scenario where a farmer sitting in a remote village of India getting a notification on when and where to sell his crop yield to obtain best price. This would soon be a reality if the penetration of smartphone grows beyond the urban population and reaches out to the remote villages of India. India stands third in terms of…
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Startups making its presence felt in the Indian Television Ads business

Someone from the internet fraternity defines prime-time as “the time at which a radio or television audience is expected to be at its highest”. While the Indian prime-time shows ideally include adrenaline pumped debating sessions and highly dramatic “reality-shows”, companies bet on putting the big money to showcase its products to the viewers on such time slots. Remember the days…
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Will Blockchain devastate Banks???

Blockchain - a revolutionary technology is grabbing more attention these days since it is going to be a game changer in financial sector. Eventually, Blockchain was developed to support crypto-currency transfer but several researches in the Fintech industry evaluates on how to effectively use Blockchain technology to optimize conventional transaction processes and cut down cost. In general, an international money…
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Why market research is vital for a Start-up

According to numbers from GEM (Global Entrepreneurship Monitor) of international businesses, worldwide approximately 300 million persons trying to start about 150 million businesses. Among these 150 million businesses one third will be launched, say 50 million new firms per year. I would say by the time you finish reading this sentence almost two to three new businesses are getting launched.…
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