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Why market research is vital for a Start-up

According to numbers from GEM (Global Entrepreneurship Monitor) of international businesses, worldwide approximately 300 million persons trying to start about 150 million businesses. Among these 150 million businesses one third will be launched, say 50 million new firms per year. I would say by the time you finish reading this sentence almost two to three new businesses are getting launched.…
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Location Based Service, a new way of marketing for retailers

The growth of smartphone and tablets has given rise to many new technologies and the addition of other technologies like GPS has made it to stand out. We all know that GPS technology largely finds its application in navigation related services. Whenever we need to visit a known or unknown place, we just switch-on our GPS and get the correct…
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Market Research aiding Startup Investors

We come across frequently that xyz startup joins the Billion Dollar club or abc startup had a successful IPO, or news about large acquisition happening and so on. While referring a Forbes post “Nine out ten startups will fail”, shocking isn’t it? It is tough to digest that failure rate of the startups is so high.This makes us wonder what…
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How start-ups can pitch better

Good startups fund themselves to grow while great startups knock the doors of right Investors to grow. Now the startups going to Investors is an inorganic way of growing i.e. they make use of Investor’s money to scale up. Convincing the Investor on your dream/product/platform is not an easy task as it sounds. To deliver a “Right Pitch” you need…
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Israel and “The Startup Nation” slogan: Delivering cyber-security through technical excellence

Over several years, Israel has often been in the news due to its geopolitical dialogue with Palestine on issues of mutual recognition, geographical borders, water sharing and many more. But the country is largely famous for its religious diversity: Judaism, Christianity and Islam; the old city of Jerusalem; the camel market and the famous Tel Aviv University which has supplied…
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