Analyst with 2+ years of experience in Consumer Research across industry verticals like FMCG, Retail and E-commerce. Hands-on with several Statistical Tools and Analytical Methodologies. My areas of responsibilities include data extraction from relevant sources, gather market intelligence data, draft white papers and thereby service customers

Sentiment Analytics – Tool for Better customer Engagement

Author: Shobana
Sentiment Analytics is not a new concept in business ecosystem, it exists even before the concept of branding has evolved. At early stage, customer sentiment was gathered from word of mouth. Later primary Market research is used as an effective tool to get opinion from customers about their brand, their likes and dislikes. Even today many companies rely on Market…
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