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Research Analyst

Research Analyst

Heyy Ecommerce!! Do you know the Offline Pricing well

While the young and internet savvy generation of India is driving the   ecommerce businesses, the retail space is organised as well as unorganised too. Both online and offline players have their own pros and cons. Contradictory to offline business that allows customers to ask for their preferred prices during the course of bargaining/negotiations on the MRPs, in online businesses bargaining…
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Brand Cannibalization – A Threat or an Opportunity

Brand cannibalization is a very commonly used term in the modern business world which denotes sales reduction of a particular product due to launch of new similar product in the market by the same company. In other words, brand cannibalization leads to loss of customer base or demand for an existing product through customer diversion to a new product. It…
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Retailers must do: BARRIERS AND FACILITATORS STUDY

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is”.   SCOTT COOK   Understanding a potential buyer and convincing them to buy a product/service is a difficult task to a marketer.  As each buyer has their own reason to make a purchase, the marketer must make sure to…
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Do you think over the top (OTT) services have impacted our lives?

  Where do you watch your favourite series and talk shows if you happen to miss the episode on your traditional cable or satellite TV? The answer is obvious, we use the video streaming applications available online on demand anytime and anywhere. These applications are built using an OTT (Over-the-Top) platform, which can be used to access the videos through the…
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Mystery Price Audits - A must for Retailers !

    Mystery audit is an effective research tool used to evaluate the quality of  Consumer-brand interactions and aims to improve customer experience. This will also be an effective tool for the ecommerce players to positioning their products at right price which take them ahead in competition. Price audits  is a form of mystery audits and are carried out with…
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Implementation of Adaptive Learning Technology in Corporates and Educational Industry

Does your School, Institute or company use traditional learning techniques and you find difficult to understand many concepts? Then, there is a happy news for you as learning is going to be most interactive, fun and adaptive in the coming years. Schools, Institutes and companies around the world are trying their best to implement Adaptive Leaning Technology with a vision…
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A Guide to Tiles & Stone Adhesives

Tiles and stones are used on surfaces such as walls and floors for its functional properties, as well as its ability to enhance the visual appearance of buildings, houses and other structures. But before you begin the process of tiling, or using stones, it is necessary for you to consider which bedding adhesive will give you optimal results. This depends…
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Does our Drowning Planet Need Floating Power Plants?

Without doubt burning fossil fuels is destroying our planet, yet, it continues to be our primary source of energy. Even in 2019 around 70% of our electricity comes from fossil fuels, fuelling rising global temperatures. As our population increases our energy consumption will also increase substantially. Additionally, currently roughly 1.2 billion people do not have access to electricity. Primarily because…
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Spinal Implants – A proven remedy for severe Vertebral Defects

Are you wondering why does your back hurt? Are you experiencing back pain? Back pain often happens because something is off in the way your spinal joints, muscles, discs and nerves fit together and move. It is estimated that back pain affects about 80% of adults at some point in their lives. It is estimated that around 25% of adults…
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Rise of mobile wallets - A dynamic shift to new era of Economy

Do you ever come across a situation, where you have abruptly realized that you left your wallet at home while purchasing a gift to surprise your dear ones? Have you realized that with just a smartphone, you can make your shopping experience joyful and hassle free? Luckily you got a popup on your smartphone from PayPal app, giving you a…
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Focusing on Core functions and Engaging with suitable Market Accelerators can make the startup journey successful.

The acquisition of majority stake in the Indian e-commerce startup, Flipkart, which has been a posterchild of tech startups in India for over a decade, by Walmart, is a testimonial to the maturity of the Indian Startup Ecosytem, which has seen 12 uniconrs (> USD 1 Bn in Valuation) until now, and 34 more is expected to join the unicorn…
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Testing the market need for product innovation – An Energy Drink Story

Frequency of purchase is one of the obvious ways to find out consumer attitude towards your energy drink. But have you stopped to think of what kind of energy drinks appeal to consumers generally? Is it an organic, inorganic or caffeinated drink that manages to keep the taste- buds of your consumers hooked? The refreshing thing about the energy drinks…
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Hospitality Sector- Ready for disruption?

Disruptions in businesses are not a rarity in today’s world. But there are sectors which accepts change yet cling on to the traditional means. They do not want to let it go by giving a nod, in a subtle way, Henry Ford, who said, “People could have a Model T in any color they want as long as it’s black”.…
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The tipping point of user engagement – Gamifying the Pokemon Way

These days you can find people glued to their smartphone commuting long distances just to find a creature and catch it, well the creature could be a dinosaur, a snake, or any other for that matter. Does this sound insane? Then switch from the mode of imagination to reality, I am discussing about Pokémon, a child hood fantasy game that…
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Will Blockchain devastate Banks???

Blockchain - a revolutionary technology is grabbing more attention these days since it is going to be a game changer in financial sector. Eventually, Blockchain was developed to support crypto-currency transfer but several researches in the Fintech industry evaluates on how to effectively use Blockchain technology to optimize conventional transaction processes and cut down cost. In general, an international money…
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Mobile Device Management Crafted To Fly High by Continuous Progression in Its Features

With the proliferation of devices like Laptops, Smartphones and Tablets, the Enterprise companies have started to realize that they could be productive and cost effective only by adopting these devices for organizational purpose. But they also well understand about strict guidelines and strong set of policies need to be put in place to reap its benefits or else could go…
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NLP: Understanding Human Language for Better Decision Making

With growing computational capabilities, every kind of businesses are employing computers, smart phones and other similar devices to make their day-to-day operations simpler, quick and effective. Among the technologies that are creating some buzz in this direction include the natural language processing technologies. Natural language processing or simply NLP, in simpler terms refers to a part of artificial intelligence and…
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