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Pranab Sen


Digital disruption is more than a Buzzword!!

Author: Pranab Sen
Everyone is wondering (and few are worrying!) about digital disruption taking place across industries. This is bringing the most impact on business. It is actually the change brought forth by new digital technologies along with strong business models, which threaten the value proposition of the existing incumbents. Innovation and disruption are constant in this dynamic world. Any business which is…
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Brand Bible: A Guide to Building, Designing and Sustaining Brands

Author: Pranab Sen
Companies invest money in creating logos, ads, marketing materials, packaging, and so on and then wonder why they’re not getting the results they expected — or they might assume that they can’t get better results. However, had they invested in brand research along the way, their stories could have been quite different. What is Brand Research? Research carried out to…
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Mystery shoppers : The unique way to check service standards and employee integrity

Author: Pranab Sen
Collecting feedback from customers is just the same old thing, however the appropriation of Customer Satisfaction projects has turned out to be more far reaching with the advent of innovations. It is pertinent for an organization to understand the underlying value of meeting up day to day expectations by adhering to its SLA’s. One way to ensure that organization is…
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Stay ahead of your consumers – segmentation continues to create opportunities for growth

Author: Pranab Sen
A firm cannot devise a market strategy without market segmentation.  If firms don’t do segmentation, they do not know whom they have to sell and what they have to sell. Segmentation is an effective method to increase the focus of a firm on market segments. So exactly what is market segmentation? Market segmentation is sizing a market which involves dividing…
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Market Research aiding Startup Investors

Author: Pranab Sen
We come across frequently that xyz startup joins the Billion Dollar club or abc startup had a successful IPO, or news about large acquisition happening and so on. While referring a Forbes post “Nine out ten startups will fail”, shocking isn’t it? It is tough to digest that failure rate of the startups is so high.This makes us wonder what…
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How start-ups can pitch better

Author: Pranab Sen
Good startups fund themselves to grow while great startups knock the doors of right Investors to grow. Now the startups going to Investors is an inorganic way of growing i.e. they make use of Investor’s money to scale up. Convincing the Investor on your dream/product/platform is not an easy task as it sounds. To deliver a “Right Pitch” you need…
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