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Arun Hegde

An award winning professional with experience in marketing and selling IT Services, Software, ITES, Market Research and Consulting services across geographies. Proven track record in building high performance teams from ground level. Highly experienced in sales & marketing, strategy and leadership. Hands-on experience with regions such as Americas, Europe, India and Asia Pacific with a keen understanding of different business cultures across regions. Tried and tested solution sales approach with a “Client First” attitude.

SMB MARKET - Do we understand their core technology challenges?

Author: Arun Hegde
Nine years ago I was introduced to SMB market place at an ITES company; however the biggest challenge I faced was the learning curve and ability to understand the SMB market. We are all told till date that large corporations are better as firstly they are ‘large’ i.e. huge amounts of disposable budgets thus it was every salesperson’s goal to…
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