In two important automotive hubs—the United States and Germany—our recent research study on automotive components provided insight into the intricate workings of the steering wheel, steering column, and steering box markets. Our committed group of five researchers worked for fifteen days to conduct this study, which provided a comprehensive overview of this specialized market by analyzing four years' worth of…

A persistent revolution in education is underway in Bangalore, a city famed for its technological breakthroughs and colorful culture. Many schools in East Bangalore are intending to open international schools that would use the ICSE syllabus. The question is, what is the market viability of such a venture? Our study attempted to answer this question and provide insight into the…

Got a business idea? Let us look at  best ways to do effective market research for writing a strong business plan Writing your business plan starts with your business idea. As an entrepreneur, you need to conduct a feasibility check before you get into the action of writing a business plan and start working around it. This article is a…

Market Research has always been useful for small business for strategic decision making. They have been engaging market research activities at different stages of product planning and designing, development of market penetration strategies, business model validation, understanding competitive landscape, demand scanning etc. In fact, any size of business (small, medium, large) can go for market research, because the more you…

When we consider promoting a product into the market, the vast majority of people think about mass media marketing where radio, newspaper, television are used to advertise the products or brands to large audience which thusly helps in creating brand awareness and leads to sales conversions. Then comes the inbound marketing strategies where informative content drove the traffic to the…

  Where do you watch your favourite series and talk shows if you happen to miss the episode on your traditional cable or satellite TV? The answer is obvious, we use the video streaming applications available online on demand anytime and anywhere. These applications are built using an OTT (Over-the-Top) platform, which can be used to access the videos through the…

Tiles and stones are used on surfaces such as walls and floors for its functional properties, as well as its ability to enhance the visual appearance of buildings, houses and other structures. But before you begin the process of tiling, or using stones, it is necessary for you to consider which bedding adhesive will give you optimal results. This depends…

The notion of Cloud Storage was originally sowed in early 1960 but it was introduced in 2006 by Amazon Web Services. The means of Storing data in an Enterprise have been changed over few decades. These changes of storage had been seen because of intensifying corporate digital data and their stipulate for more storage at least cost with least maintenance.…

Most of the people who are slightly snobby when it comes to research would say that quantitative research is much more scientific and therefore much better, satisfactory than qualitative research. Quantitative research is the factual investigation of the research question using scientific methods. The results assembled are numerical, and can therefore be evaluated statistically to answer the hypothesis.  Qualitative research…

"Business research" is broad -- it could mean research for, by or with the business. Business research can be a lot of things. This might be merely you or someone you hire who hunts the Internet for information about markets, competitors, companies, etc. It can be understanding annual reports or analyzing websites and making conclusions. Business Research is primarily to…

Digitalisation has changed the trend of marketing and market research. It is an era of digital marketing where promotion of brands, products, or services is done through electronic media, such as the Internet, mobile instant messaging, social media and mobile apps. Market research has also evolved from pen-and-paper surveys, one-on-one interviews, and focus group discussions into something more mobile, instant…

With the advancement of business environment over the last few decades, business grows, crossing the boundaries defined by limited internal resources. As time lapse, many companies face complex challenges of their local and international competitors and tackling them is a new challenge. To handle the complex challenges business houses of all types and sizes depend on external professionals, management consultants, who analyse…

Everyone is wondering (and few are worrying!) about digital disruption taking place across industries. This is bringing the most impact on business. It is actually the change brought forth by new digital technologies along with strong business models, which threaten the value proposition of the existing incumbents. Innovation and disruption are constant in this dynamic world. Any business which is…

Collecting feedback from customers is just the same old thing, however the appropriation of Customer Satisfaction projects has turned out to be more far reaching with the advent of innovations. It is pertinent for an organization to understand the underlying value of meeting up day to day expectations by adhering to its SLA’s. One way to ensure that organization is…

A firm cannot devise a market strategy without market segmentation.  If firms don’t do segmentation, they do not know whom they have to sell and what they have to sell. Segmentation is an effective method to increase the focus of a firm on market segments. So exactly what is market segmentation? Market segmentation is sizing a market which involves dividing…

According to numbers from GEM (Global Entrepreneurship Monitor) of international businesses, worldwide approximately 300 million persons trying to start about 150 million businesses. Among these 150 million businesses one third will be launched, say 50 million new firms per year. I would say by the time you finish reading this sentence almost two to three new businesses are getting launched.…

The growth of smartphone and tablets has given rise to many new technologies and the addition of other technologies like GPS has made it to stand out. We all know that GPS technology largely finds its application in navigation related services. Whenever we need to visit a known or unknown place, we just switch-on our GPS and get the correct…

We come across frequently that xyz startup joins the Billion Dollar club or abc startup had a successful IPO, or news about large acquisition happening and so on. While referring a Forbes post “Nine out ten startups will fail”, shocking isn’t it? It is tough to digest that failure rate of the startups is so high.This makes us wonder what…

Over several years, Israel has often been in the news due to its geopolitical dialogue with Palestine on issues of mutual recognition, geographical borders, water sharing and many more. But the country is largely famous for its religious diversity: Judaism, Christianity and Islam; the old city of Jerusalem; the camel market and the famous Tel Aviv University which has supplied…

With the proliferation of devices like Laptops, Smartphones and Tablets, the Enterprise companies have started to realize that they could be productive and cost effective only by adopting these devices for organizational purpose. But they also well understand about strict guidelines and strong set of policies need to be put in place to reap its benefits or else could go…

With growing computational capabilities, every kind of businesses are employing computers, smart phones and other similar devices to make their day-to-day operations simpler, quick and effective. Among the technologies that are creating some buzz in this direction include the natural language processing technologies. Natural language processing or simply NLP, in simpler terms refers to a part of artificial intelligence and…

As more and more businesses are moving into cloud, cloud security has grown to be more important than ever before. The instances where miscreants attacking the cloud infrastructure of Target retail, Home Depot and other banks, points to the fact that businesses require to take necessary steps before venturing into the cloud. Earlier businesses were of the misconception that cloud…

The global wireless health market is witnessing a positive dynamics with advancement in wireless information and communication technologies. Adoption of wireless technology is seen more in the medical communities and physicians to connect real-time. Rapid growth in the mhealth has improved the patient and physician convenience. North America is the biggest market for wireless health because health sector in the…

Technology has become a critical component in healthcare. It is not only a lifesaving factor but also gives a sense of reliability. Wireless technology in healthcare acts as a medium to bridge the gap between patient and doctor not only with accurate and up-to-date information but also enhancing treatment efficiency and reduction in healthcare costs.  More and more healthcare organizations…

Human kind has always been a silent observer of natural disasters creating havoc worldwide. Be it the earthquakes of Japan, China and Indonesia or the hurricanes of US and Canada; we as human beings have always felt helpless. This is no different for great companies dealing with customer data and business secrets. They understand the importance of having a DR…

With the advancement of technology and understanding the consumer psychology of brands, has gained importance over the in the last few years in the academic and the corporate world. Here we have highlighted the relation between a consumer and the market brands and the various influential factors affecting it.   In this age of Neuromarketing, consumers are overburdened with information…

When I started my first startup, I had little knowledge about the market and the customer. It was all started because of the passion and the madness I had at that point! I thought all entrepreneurs and startups did what I did for one decade – aim for growth and reach paying customers and keep at it until you achieved liquidity But…