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Spinal Implants – A proven remedy for severe Vertebral Defects

Are you wondering why does your back hurt? Are you experiencing back pain? Back pain often happens because something is off in the way your spinal joints, muscles, discs and nerves fit together and move. It is estimated that back pain affects about 80% of adults at some point in their lives. It is estimated that around 25% of adults…
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Rise of mobile wallets - A dynamic shift to new era of Economy

Do you ever come across a situation, where you have abruptly realized that you left your wallet at home while purchasing a gift to surprise your dear ones? Have you realized that with just a smartphone, you can make your shopping experience joyful and hassle free? Luckily you got a popup on your smartphone from PayPal app, giving you a…
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GLOBAL NUTRACEUTICAL MARKET – EMERGING REMEDY FOR MILLENIAL WELLBEING

Author: Srinath Venkat
Have you ever wondered if your diet contains all of the nutrients you need? Does the food you choose to eat regularly consist of natural, pure whole foods? Are you experiencing unwanted symptoms such as lack of energy, stress, pain, weak immunity or allergies, digestive challenges, ageing effects, inflammation, and genetic weakness? Well, there is a breather for you –…
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The Roadmap for Indian Startup Ecosystem – Trends in 2018

Author: Srinath Venkat
Indian Startup Ecosystem is maturing to provide more B2B focused solutions. Nearly half the firms founded in 2017 operate in the B2B space, after nearly a decade of dominance by e-commerce and ride-hailing startups in the ecosystem. With such prolific growth, the B2B segment has also caught the attention of investors, with significant funding growth seen for B2B startups year on year.…
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Hospitality Sector- Ready for disruption?

Disruptions in businesses are not a rarity in today’s world. But there are sectors which accepts change yet cling on to the traditional means. They do not want to let it go by giving a nod, in a subtle way, Henry Ford, who said, “People could have a Model T in any color they want as long as it’s black”.…
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The On-demand generation and Rise of Platform Economy

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Today’s business ecosystem has evolved rapidly, and novel business models are created to improve efficiency and market conditions. In recent years, we have seen billion-dollar firms emerging by leveraging the demand and supply mismatch. With the rise of platforms and aggregator model, the core of the value creation has shifted from creation to connection; from delivering value to facilitating value;…
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Experiential Marketing — Key to win Customers

Author: Ashwini Kamat
Ever noticed a fruit seller offering a slice of watermelon or a mango to taste before buying it? Or have u been on a test drive in your favourite car you wish to buy Or smelt the aroma of Bru Coffee on a newspaper? Yes! Am pretty sure most of us have witnessed one or two such instances which prompted…
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The age of Connected Mobility - Telematics Uncovered

Author: Srinath Venkat
The automotive industry is on the verge of a massive transformation due to the entry of disruptive new age tech players in the market. The mobility ecosystem is witnessing novel business models to cash on the technology evolution and the changing preferences of the consumer, especially the Millennials. We already are witness to the gradual obsolescence of the conventional ride…
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P(re)tail – The Metamorphosis in Commerce

The term “Commerce” has got multiple facets which includes online commerce, brick and mortar commerce and mobile commerce. However, the purpose served by all these sale channels is to guide businesses to reach consumers effectively, and to gauge the consumer experience through their feedbacks. What it would have been if consumer’s expectations turn in to reality. Imagine, if your product…
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The tipping point of user engagement – Gamifying the Pokemon Way

These days you can find people glued to their smartphone commuting long distances just to find a creature and catch it, well the creature could be a dinosaur, a snake, or any other for that matter. Does this sound insane? Then switch from the mode of imagination to reality, I am discussing about Pokémon, a child hood fantasy game that…
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Digitizing the Retail Experience

Author: Srinath Venkat
As Consumers become more demanding, and expect the digital world to pervade in to all touchpoints of thier life, brick and mortar retail stores are no exception. There is rapid proliferation of technology in retail, as stores want to bridge the gap between digital and physical. This is done by building Omni-channel strategies, delightful and engaging customer experience to position…
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Its ‘App’ening Time for the Government

Author: Nithin Uttarkar
Imagine a scenario where a farmer sitting in a remote village of India getting a notification on when and where to sell his crop yield to obtain best price. This would soon be a reality if the penetration of smartphone grows beyond the urban population and reaches out to the remote villages of India. India stands third in terms of…
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Identity and Access Management to spearhead the new era in Enterprise security market - An Insight

With the passage of economic crisis since 2011 the global market had experienced economic recoveries and organizations have accumulated the budget to make investments in IAM projects in which the benefits with regard to expenses are realized within the mid to long term. ResearchFox analyzed the gaps between the expected and realized benefits of IAM projects which were the most…
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Global Healthcare Analytics Market Witnessing The Healthy Growth - A Review

Author: Himanshu Thapa
Jun 9th, 2014 · Comments Off We exist in the Universe, that is data-driven, where thousands of records, messages, pictures and opinions are composed through abundant sources. Analytics can convert these facts into actionable insights, process improvements and predictive approaches, which would dramatically influence the attainment of a health care system. Healthcare Analytics systems disclose and comprehend chronological patterns of statistics…
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Reverse brain-drain, destination India

Author: Rajarshi Dhar
Last Saturday evening, one of my close friends received a call from his cousin aiming to pursue his master’s in business management while we were in sound mood of discussing the recent success of “2 States”- the recent Bollywood super-hit. What I derived from his one way conversation over the phone (though I assume that there were heated arguments from…
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