Close
Close

Retailers must do: BARRIERS AND FACILITATORS STUDY

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is”.   SCOTT COOK   Understanding a potential buyer and convincing them to buy a product/service is a difficult task to a marketer.  As each buyer has their own reason to make a purchase, the marketer must make sure to…
Read More
Share this Post:
0

Shopping with the Consumers !

Author:
Among various data collection methodologies like observation, face to face interviews, online surveys, telephonic interviews in market research, accompanied shopping research is one of the innovative research methods.  The objective of this research method is to observe the customer’s buying behaviour and responses in the real environment where they shop. This methodology is similar to observation research, one of the…
Read More
Share this Post:
0

Mystery Price Audits - A must for Retailers !

    Mystery audit is an effective research tool used to evaluate the quality of  Consumer-brand interactions and aims to improve customer experience. This will also be an effective tool for the ecommerce players to positioning their products at right price which take them ahead in competition. Price audits  is a form of mystery audits and are carried out with…
Read More
Share this Post:
0

Testing the market need for product innovation – An Energy Drink Story

Frequency of purchase is one of the obvious ways to find out consumer attitude towards your energy drink. But have you stopped to think of what kind of energy drinks appeal to consumers generally? Is it an organic, inorganic or caffeinated drink that manages to keep the taste- buds of your consumers hooked? The refreshing thing about the energy drinks…
Read More
Share this Post:
0

Sentiment Analytics – Tool for Better customer Engagement

Author: Shobana
Sentiment Analytics is not a new concept in business ecosystem, it exists even before the concept of branding has evolved. At early stage, customer sentiment was gathered from word of mouth. Later primary Market research is used as an effective tool to get opinion from customers about their brand, their likes and dislikes. Even today many companies rely on Market…
Read More
Share this Post:
0

Brand Bible: A Guide to Building, Designing and Sustaining Brands

Author: Pranab Sen
Companies invest money in creating logos, ads, marketing materials, packaging, and so on and then wonder why they’re not getting the results they expected — or they might assume that they can’t get better results. However, had they invested in brand research along the way, their stories could have been quite different. What is Brand Research? Research carried out to…
Read More
Share this Post:
0