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Testing the market need for product innovation – An Energy Drink Story

Frequency of purchase is one of the obvious ways to find out consumer attitude towards your energy drink. But have you stopped to think of what kind of energy drinks appeal to consumers generally? Is it an organic, inorganic or caffeinated drink that manages to keep the taste- buds of your consumers hooked? The refreshing thing about the energy drinks…
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Sentiment Analytics – Tool for Better customer Engagement

Author: Shobana
Sentiment Analytics is not a new concept in business ecosystem, it exists even before the concept of branding has evolved. At early stage, customer sentiment was gathered from word of mouth. Later primary Market research is used as an effective tool to get opinion from customers about their brand, their likes and dislikes. Even today many companies rely on Market…
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Brand Bible: A Guide to Building, Designing and Sustaining Brands

Author: Pranab Sen
Companies invest money in creating logos, ads, marketing materials, packaging, and so on and then wonder why they’re not getting the results they expected — or they might assume that they can’t get better results. However, had they invested in brand research along the way, their stories could have been quite different. What is Brand Research? Research carried out to…
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