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Information Technology Outsourcing - An Enigma in itself

When companies across the globe were moving their bases to a certain country named India just to attain cost advantage, there were companies trying to innovate and eliminate various redundancies presented by the industry. Upcoming zones like near-shores also started filling the void. To battle the issue of time zones in APAC with clients residing in developed countries like USA, the concept…
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Market Research - Is it a must for startup business?

When I started my first startup, I had little knowledge about the market and the customer. It was all started because of the passion and the madness I had at that point! I thought all entrepreneurs and startups did what I did for one decade – aim for growth and reach paying customers and keep at it until you achieved liquidity But…
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