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SMB MARKET - Do we understand their core technology challenges?

Author: Arun Hegde
Nine years ago I was introduced to SMB market place at an ITES company; however the biggest challenge I faced was the learning curve and ability to understand the SMB market. We are all told till date that large corporations are better as firstly they are ‘large’ i.e. huge amounts of disposable budgets thus it was every salesperson’s goal to…
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Cloud computing a morale booster for Indian SMBs

Author: Himanshu Thapa
Cloud computing is a buzz word for a number of small and mid sized businesses, with a mounting gratitude of the value it can offer. But feedback from the sector indicate that many companies still struggle with what exactly cloud computing can do for them. The major character played by cloud service providers was not only to offer various applications…
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5 Software Product Myths in Gems and Jewellery Industry

Author: Ashish Gupta
Gems and Jewellery industry is one of the highly fragmented industries and is characterized by a family owned business. In the current scenario, the rules of operations in SMBs are changing. I had several discussions with Gems and Jewellery owners working in different segments of jewellery wherein various myths were discovered out of which the top five as mentioned below.…
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Leadership Crunch: Have we stopped to produce enough leaders?

Author: Rajarshi Dhar
The country has managed to produce innumerable managers over the past one decade or so.  Thanks to the liberalization policies of the Indian Education System, it has boosted the mushrooming of large number of colleges, especially the professional institutes. With the 1991 economic reforms in the country, the nation had opened its gates for foreign investments. Multinational corporations had invested…
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Information Technology Outsourcing - An Enigma in itself

When companies across the globe were moving their bases to a certain country named India just to attain cost advantage, there were companies trying to innovate and eliminate various redundancies presented by the industry. Upcoming zones like near-shores also started filling the void. To battle the issue of time zones in APAC with clients residing in developed countries like USA, the concept…
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