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Rise of mobile wallets - A dynamic shift to new era of Economy

Do you ever come across a situation, where you have abruptly realized that you left your wallet at home while purchasing a gift to surprise your dear ones? Have you realized that with just a smartphone, you can make your shopping experience joyful and hassle free? Luckily you got a popup on your smartphone from PayPal app, giving you a…
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Focusing on Core functions and Engaging with suitable Market Accelerators can make the startup journey successful.

The acquisition of majority stake in the Indian e-commerce startup, Flipkart, which has been a posterchild of tech startups in India for over a decade, by Walmart, is a testimonial to the maturity of the Indian Startup Ecosytem, which has seen 12 uniconrs (> USD 1 Bn in Valuation) until now, and 34 more is expected to join the unicorn…
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GLOBAL NUTRACEUTICAL MARKET – EMERGING REMEDY FOR MILLENIAL WELLBEING

Author: Srinath Venkat
Have you ever wondered if your diet contains all of the nutrients you need? Does the food you choose to eat regularly consist of natural, pure whole foods? Are you experiencing unwanted symptoms such as lack of energy, stress, pain, weak immunity or allergies, digestive challenges, ageing effects, inflammation, and genetic weakness? Well, there is a breather for you –…
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Testing the market need for product innovation – An Energy Drink Story

Frequency of purchase is one of the obvious ways to find out consumer attitude towards your energy drink. But have you stopped to think of what kind of energy drinks appeal to consumers generally? Is it an organic, inorganic or caffeinated drink that manages to keep the taste- buds of your consumers hooked? The refreshing thing about the energy drinks…
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The Roadmap for Indian Startup Ecosystem – Trends in 2018

Author: Srinath Venkat
Indian Startup Ecosystem is maturing to provide more B2B focused solutions. Nearly half the firms founded in 2017 operate in the B2B space, after nearly a decade of dominance by e-commerce and ride-hailing startups in the ecosystem. With such prolific growth, the B2B segment has also caught the attention of investors, with significant funding growth seen for B2B startups year on year.…
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